A Sales Process is a roadmap that defines a specific set of steps for Marketing and selling your product or service.
Each step consists of several key activities that produce a predictable, measurable outcome. If you happen to be one of the lucky ones, and know exactly how many leads your efforts should generate to get your Sales Process up and going, then great. If you don't, you will be like most, who hope and pray ... That is what we call Hope and Pray Marketing ...

Lead Generation has the job of reaching your prospects with a laser-focused message and getting them to raise their hand and acknowledge they are interested in what you offer. Lead Qualification has the job of separating those prospects into two different camps, those who WANT what you offer and those who NEED what you offer. You always want to focus on prospects who WANT your product or service. A well-designed and carefully crafted Lead Generation Software or Application, along with a Marketing Message and Outreach Campaign, can do both vital components simultaneously, generate leads and qualify those leads ... Then, your Lead Conversion skills have the job of transforming a prospect into a client by gaining their commitment ... You've got that part covered, right? :)

HOW are you going to get these leads? How are you going to get ENOUGH of them? Are you using old-fashion methods? Buying overused / oversold leads from Vendors? Feeling like you are a needy and pushy salesperson?