{"id":381,"date":"2016-09-06T17:10:50","date_gmt":"2016-09-06T22:10:50","guid":{"rendered":"https:\/\/wby.30a.myftpupload.com\/?page_id=381"},"modified":"2021-08-20T19:58:56","modified_gmt":"2021-08-21T00:58:56","slug":"the-big-5","status":"publish","type":"page","link":"https:\/\/imjusticemarketing.com\/blog\/services\/the-big-5\/","title":{"rendered":"The BIG 5"},"content":{"rendered":"

The BIG 5<\/strong><\/span><\/h1>\n

 <\/p>\n

In order to position your business at the head of the pack in your market,
\nyou must be in “compliance” with the major search engines, and address
\nthe updates, algorithm changes, and the opportunities The BIG 5 represent.
\nAlso, every business needs to borrow money from time to time. Banks are
\na nightmare to deal with, but alternatives are alive and well. Like right here!<\/h5>\n

 <\/p>\n

The BIG 5 and<\/span><\/h2>\n

The Marketing, Brand or SEO Audit<\/span><\/h3>\n

 <\/p>\n

Marketing Audits<\/a> should be conducted every 1-2 years to gauge the effectiveness of your Marketing,
\nyour use of technology, and how in touch you are with the clients you seek to serve. Marketing or
\nAdvertising Audits do\u00a0not only focus on the end results. They help encourage clever adjustments
\nfor you, your message to your market, and how to improve your revenue and profits, as well
\nas to catalyze the adoption of new practices that you may have not used, or even know about.<\/p>\n

Marketing Audits also focus on analyzing the current strategy and how an organization can best
\nimprove its strategies and methods. Also, your clients aspirations, and the paths and channels in
\nwhich they achieve their decision-making, will be more critical as time moves on. These audits, and
\nwe have many, are absolutely crucial to the success and implemented road-map of your business.<\/p>\n

 <\/p>\n

The BIG 5 and<\/span><\/h2>\n

Website & Web Page Security<\/span><\/strong><\/span><\/h3>\n

 <\/p>\n

Security measures are the backbone of a secure internet and it protects your sensitive information
\nas it travels across the world’s computer networks. Security is essential for protecting your website<\/a>,
\neven if it doesn’t handle sensitive information like credit cards. It provides privacy, critical security
\nand data integrity for both your websites and your users’ personal information.<\/p>\n

This Security encrypts sensitive information, provides authentication, provides trust, and is required
\nfor PCI Compliance. Providers of this Security need to set up a trusted infrastructure and validate
\nyour identity so there is a cost involved. Overall, the disadvantages of using the Security measures
\nare few and the advantages far outweigh them. It is critical that you properly use required Security
\nmeasures on all websites. Proper use will help protect your customers, help protect you, and help
\nyou to gain your customers trust and sell more. Your “rankings” are now also affected by this.<\/p>\n

 <\/p>\n

The BIG 5 and<\/span><\/h2>\n

Website & Web Page Speed<\/span><\/h3>\n

 <\/p>\n

Site\u00a0speed<\/b>\u00a0reflects how quickly a\u00a0website<\/b> responds to web requests. Speeding up websites is
\nimportant<\/b> \u2014 not just to site owners, but to all Internet users. Faster sites create happy users and
\nwe’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.<\/p>\n

Another key element of The BIG 5, is that Website speed is the first impression you ever make.
\nWe expect speed, creating a fantastic and simple experience for your visitors. Slow websites kill
\nconversions. Long loading time gradually stunts your natural growth and word-of-mouth. We link
\na slow website to a lack of credibility (which may hurt your brand in the long run), and now for the
\nkicker: Google now takes website load times & speed into account when ranking in the searches.<\/p>\n

 <\/p>\n

The BIG 5 and<\/span><\/h2>\n

Claiming Your Online Business<\/span><\/h3>\n

 <\/p>\n

Having verified local listings in a consumer\u2019s search results lets them know that this is a valid
\nbusiness and someone is making sure the information is accurate. More than likely, your
\nbusiness is already on the web, although the information may not be correct.<\/p>\n

So, another service of The BIG 5, is “Claiming” your listings. It allows you to make sure that
\nthe most important information (name, address, and phone number) is correct. This also leads
\nto a good experience with a potential customer. If they call a number and it is disconnected,
\nthey may go to a competitor who has their correct information listed. From there, you can
\noptimize your listing<\/a> with photos, logos, hours, categories, and other options. This rounds
\nout your listing and makes you look more trustworthy in general.<\/p>\n

When your business has verified listings on several sites your own website link is readily
\navailable in more places on the web. This will help direct relevant traffic to your site. While
\nyou can\u2019t control what reviews people will leave on your business listing, you can control
\nhow you respond to them. By owning your verified listings, you have the option to respond
\nto any review left on your listing. This is useful to show potential consumers that your
\nbusiness is responsive, whether the review is positive or negative.<\/p>\n

Positive online reviews<\/a> are a necessity to attract more customers. With your verified listings,
\nyou can be notified anytime a review is left on your listing. This allows you to be prompt in
\nyour response, and establishes your business as interested and caring to your customers.<\/p>\n

 <\/p>\n

The BIG 5 and<\/span><\/h2>\n

Business Funding<\/span><\/h2>\n

 <\/p>\n

Let me explain why this The BIG 5 service is crucial in the Small Business World.<\/p>\n

When one rubs shoulders with Business Owners every day, one hears the reports of certain
\nBusiness Owners needing to renovate or relocate \u2026 We hear about the mass exodus of
\nupset employees and the need for hiring campaigns\u2026 We hear the rumors of tax trouble
\nfor certain Business Owners in the community\u2026 And we even hear the gossip of certain
\nowners who need money to make payroll … (Oh, and if you need a Personal Loan for
\n$5,000 or less, I do that as well.)<\/p>\n

 <\/p>\n

Typical Differences Between Bank Loans and Alternative Sources<\/strong><\/span><\/p>\n

Here are the basic guidelines for getting approved through a local bank:<\/strong><\/em><\/p>\n

2+ Years of business history …<\/span> <\/strong>$50k + of monthly cash flow (this can vary)<\/span><\/em>
\n680 or more credit score …<\/span><\/strong>\u00a0 Extensive sales deposits<\/span><\/em>
\nNo NSFs (non-sufficient funds) …<\/strong><\/span>\u00a0 Merchant processing history<\/span><\/em>
\nAnd about \u200b15-30\u200b other supporting documents …<\/strong><\/span><\/span><\/em>
\n(things, like financial statements, business plans, proforma, etc.)<\/span><\/em><\/p>\n

Here\u2019s what YOUR criteria is with an Alternative Source: <\/strong><\/p>\n

4 Months business history …<\/strong><\/span>\u00a0 $10k monthly cash flow (sometimes less)<\/span><\/em>
\n500 credit score …\u00a0<\/strong><\/span> And about 4+- more supporting documents<\/span><\/em><\/p>\n

 <\/p>\n

 <\/p>\n

The Crucial & Critical<\/span><\/h2>\n

The BIG 5<\/span><\/h3>\n

 <\/p>\n

 <\/p>\n