{"id":10909,"date":"2018-09-15T16:02:44","date_gmt":"2018-09-15T21:02:44","guid":{"rendered":"https:\/\/wby.30a.myftpupload.com\/?p=10909"},"modified":"2018-09-15T16:04:56","modified_gmt":"2018-09-15T21:04:56","slug":"how-to-build-and-manage-a-mailing-list","status":"publish","type":"post","link":"https:\/\/imjusticemarketing.com\/blog\/how-to-build-and-manage-a-mailing-list\/","title":{"rendered":"How to Build and Manage a Mailing List"},"content":{"rendered":"

One of the things that you can do to get people to come back to your website after they
\nvisit or after they purchase something from you, is to get them to sign up for your mailing
\nlist. That way, you can remind them every once in a while, about your products or services,
\nand they may come back and buy something else from you, or simply read your blog or
\narticles if that\u2019s whatyour goal is.<\/p>\n

 <\/p>\n

\"Effective<\/a><\/p>\n

 <\/p>\n

<\/h4>\n

Here are some tips to help you manage a mailing list to be most effective.<\/em><\/h4>\n

 <\/p>\n

First, make it as simple as possible for them to sign up for the mailing list.
\nIdeally all they should have to do is enter their email address. You may want to get
\nmore information from them but simpler is better. Obviously, if they are buying something
\nfrom you they may have to provide more information. However, websites that require
\nregistration before purchase see poor results. So, if you can collect their email address
\non their way to purchase something, but not require registration, and if you can collect
\ntheir email address on your front page even if they don\u2019t buy something, you\u2019ll have the
\nperfect mailing list setup.<\/p>\n

You want to give them a good reason to sign up for your mailing list as well. Obviously,
\nif you tell them that they are signing up to be reminded to come back and\u00a0buy something
\nlater, not very many people are going to sign up. But, if you offer them something valuable
\nthat they\u2019ll get by providing you with their email address, something that they would never
\nget ordinarily, then you\u2019ll have much greater success using them to sign up.<\/p>\n

Finally, only send out emails to your mailing list when you have something valuable to
\noffer them. If you start sending them emails all the time and they get sick of seeing your
\nname in their inbox, they\u2019re going to hit the unsubscribe button and they will no longer be
\non your mailing list. Make sure that you have something substantial that you\u2019re emailing
\nthem about, such as a major discount or promotion \u2013 or even a contest that you\u2019re running
\n\u2013 so that when your email does arrive they know that it\u2019s going to be something good and
\nthey\u2019ll read it and possibly even follow through with a visit to your website or a purchase.<\/p>\n

 <\/p>\n

[contact-form][contact-field label=”Name” type=”name” required=”true” \/][contact-field label=”Email” type=”email” required=”true” \/][contact-field label=”Website” type=”url” \/][contact-field label=”Message” type=”textarea” \/][\/contact-form]<\/p>\n

\"growing<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the things that you can do to get people to come back to your website after they visit or after they purchase something from you, is to get them to sign up for your mailing list. That way, you can remind them every once in a while, about your products or services, and they may come back and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1057,1063,1066,1065],"tags":[1125,1123,11,376,1116,1107,1021,372,1020,373,1023,370,1118,1119,1120,1117,1121,1115,378,374,1109,1108,1110,1111,1113,1022,1114,1112,1126,1026,1028,1025,1027,1024,1122,1124,1127],"_links":{"self":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/10909"}],"collection":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=10909"}],"version-history":[{"count":4,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/10909\/revisions"}],"predecessor-version":[{"id":10914,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/10909\/revisions\/10914"}],"wp:attachment":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=10909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=10909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=10909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}