{"id":23664,"date":"2018-12-27T22:23:55","date_gmt":"2018-12-28T03:23:55","guid":{"rendered":"https:\/\/wby.30a.myftpupload.com\/?p=23664"},"modified":"2018-12-27T22:24:50","modified_gmt":"2018-12-28T03:24:50","slug":"4-tips-for-writing-better-copy-for-your-small-business-website","status":"publish","type":"post","link":"https:\/\/imjusticemarketing.com\/blog\/4-tips-for-writing-better-copy-for-your-small-business-website\/","title":{"rendered":"4 Tips for Writing Better Copy for Your Small Business Website"},"content":{"rendered":"

Content is one of the most powerful marketing tools you can use in today\u2019s digital world.
\nWhen written correctly, it has the power to draw in millions of new visitors, increase
\nconversions, build up brand image and develop strong relationships with both new
\nand existing customers.
\n.
\nHowever, it\u2019s not always easy to get it right. If you\u2019re wondering how to create the most
\neffective copy for your small business website<\/a>, below you\u2019ll discover three tips that will help.<\/p>\n

 <\/p>\n

\"imjustice<\/a><\/p>\n

 <\/p>\n

Start with the most important pieces of information first<\/strong><\/span><\/h4>\n

The thing many small businesses forget, is that your website<\/a> has just a few seconds to grab
\nthe visitor\u2019s attention. It isn\u2019t enough to have an eye-catching design; you also need to have
\ncaptivating copy. It\u2019s important to open the page with key pieces of useful information. For
\nmost businesses, this means focus on the pains, wants, and needs of your target audience.
\nMake them want to keep reading to the point where they want to find out more about your
\nproducts or services.<\/p>\n

 <\/p>\n

Always split the content up<\/strong><\/span><\/h4>\n

It\u2019s one of the simplest tips to follow, yet one that so many businesses forget. Always
\nmake sure the content is split into sections, with ideally no more than 3-5 sentences
\nper paragraph. Nobody wants to read long paragraphs of text. You can split the content
\nup in a number of ways, with subheadings and bullet points being the most favorable.<\/p>\n

 <\/p>\n

Avoid keyword stuffing<\/strong><\/span><\/h4>\n

Back in the day when search engine optimization (SEO) was first introduced, it was
\nencouraged to use certain keywords as much possible in your website copy. That was
\nhow search engines determined how highly a site should rank in results. This, unfortunately,
\nled to a high level of sites offering almost incomprehensible, junk content. This is called
\nkeyword-stuffing and these days, sites are penalized if they use this practice.<\/p>\n

Your focus should always be on creating informative, useful content that\u2019s easy to read.
\nDon\u2019t focus solely on specific keywords. There are tools out there that can help such as
\nkeyword trackers, to ensure you\u2019re not overdoing it.<\/p>\n

 <\/p>\n

Don\u2019t forget to the call-to-action<\/strong><\/span><\/h4>\n

Every page on your site should have a call-to-action telling visitors what you want them
\nto do next. Calls-to-action have been a primary part of marketing for as long as anyone can
\nremember. Contrary to popular belief, they\u2019re even more important for digital marketing. This
\nis because the digital space is filled with competition and other distractions that can easily
\ntake a consumer\u2019s attention off of your business.<\/p>\n

Writing effective website copy is extremely important; yet, it\u2019s not as difficult as many
\nbusinesses make it out to be. Some of them write too much about themselves and leave
\nout the benefits to their target audience. Others create long, boring, ill-formatted content
\nthat simply turns visitors off.\u00a0 Others skimp on the content all together and suffer due to
\na lack of traffic and conversions.<\/p>\n

Content will forever be a critical piece of having a highly-effective website. <\/strong>
\nHaving a beautiful design is good, but without the right content, <\/strong>
\nit\u2019s not going to do much to increase sales and profits.<\/strong><\/p>\n

 <\/p>\n

[contact-form][contact-field label=”Name” type=”name” required=”1″][contact-field label=”Email” type=”email” required=”1″][contact-field label=”Website” type=”url”][contact-field label=”Let’s start communicating today about your Website Marketing” type=”textarea”][\/contact-form]<\/p>\n

 <\/p>\n

<\/center><\/p>\n

\"grow<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Content is one of the most powerful marketing tools you can use in today\u2019s digital world. When written correctly, it has the power to draw in millions of new visitors, increase conversions, build up brand image and develop strong relationships with both new and existing customers. . However, it\u2019s not always easy to get it right. If you\u2019re wondering how […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1064],"tags":[290,286,293,263,276,275,296,280,289,295,267,268,271,266,269,270,273,272,292,281,279,264,265,283,287,284,277,274,294,10,278,282,285,288],"_links":{"self":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/23664"}],"collection":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=23664"}],"version-history":[{"count":2,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/23664\/revisions"}],"predecessor-version":[{"id":23674,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/23664\/revisions\/23674"}],"wp:attachment":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=23664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=23664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=23664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}