{"id":25495,"date":"2018-12-29T22:51:35","date_gmt":"2018-12-30T03:51:35","guid":{"rendered":"https:\/\/wby.30a.myftpupload.com\/?p=25495"},"modified":"2018-12-29T22:53:04","modified_gmt":"2018-12-30T03:53:04","slug":"4-easy-and-effective-ways-to-advertise-on-social-media","status":"publish","type":"post","link":"https:\/\/imjusticemarketing.com\/blog\/4-easy-and-effective-ways-to-advertise-on-social-media\/","title":{"rendered":"4 Easy and Effective Ways to Advertise or Market on Social Media"},"content":{"rendered":"<p style=\"text-align: center;\">Social Media has had a powerful impact on businesses since it hit the digital marketing scene.<br \/>\nAlthough it\u2019s been proven to be an extremely useful marketing tool over and over again, many<br \/>\ncompanies aren\u2019t seeing the results they expected. In fact, some companies haven\u2019t even tried<br \/>\nSocial Media Marketing due to the fear of failure they foresee as they embark on this journey.<\/p>\n<p style=\"text-align: center;\">The truth is, there are things you can get wrong when trying to market yourself<br \/>\non sites such as Facebook, Twitter, LinkedIn, YouTube and many others.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #993300;\"><strong><em>But there are also some simple, fast ways to bring more attention <\/em><\/strong><\/span><br \/>\n<span style=\"color: #993300;\"><strong><em>to your brand on social networks.<\/em><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/wp.me\/P7PMmJ-3D\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25511\" src=\"https:\/\/wby.30a.myftpupload.com\/wp-content\/uploads\/Expanding-Your-Reach-With-Social-Media-Marketing.jpg\" alt=\"Expanding Your Reach With Social Media Marketing\" width=\"669\" height=\"333\" srcset=\"https:\/\/www.imjusticemarketing.com\/blog\/wp-content\/uploads\/Expanding-Your-Reach-With-Social-Media-Marketing.jpg 669w, https:\/\/www.imjusticemarketing.com\/blog\/wp-content\/uploads\/Expanding-Your-Reach-With-Social-Media-Marketing-300x149.jpg 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong style=\"font-size: 0.95em;\">Advertise important posts with Facebook<\/strong><\/h4>\n<p style=\"text-align: center;\">If you\u2019re looking to advertise an important post on Facebook, rather than opting for the<br \/>\n\u2018boost post\u2019 option, the \u2018page post engagement\u2019 option would be far more effective.<br \/>\nThis allows you to specify an audience, making the post visible to appropriate<br \/>\nfriends and family of those who like, comment or share the post.<\/p>\n<p style=\"text-align: center;\">The boost post option can be effective, but it doesn\u2019t have quite the same audience<br \/>\ncustomization as the page post engagement. After all, the key to any successful<br \/>\nadvertising campaign is to ensure it is targeted at the right audience. It does come at a<br \/>\ncost, which will vary depending upon how many people you want the ad to be targeted to.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong style=\"font-size: 0.95em;\">Promoted Tweets<\/strong><\/h4>\n<p style=\"text-align: center;\">If you\u2019re advertising on Twitter, promoted tweets are definitely something you\u2019ll want<br \/>\nto take advantage of. Allowing you to both reach a wider target audience, as well<br \/>\nas encourage discussion from existing followers, these paid tweets are featured<br \/>\nat the top of search results when users type in a related phrase or keyword.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong style=\"font-size: 0.95em;\">Facebook Offers<\/strong><\/h4>\n<p style=\"text-align: center;\">If there\u2019s one thing consumers love, it\u2019s a great offer. Facebook has a great feature<br \/>\nwhich allows businesses to create an offer, encouraging consumers to claim and share with<br \/>\ntheir friends. This doesn\u2019t just boost sales; it also gets people talking about your business.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong style=\"font-size: 0.95em;\">LinkedIn Sponsored Updates<\/strong><\/h4>\n<p style=\"text-align: center;\">If you use the popular Business social network, LinkedIn, you\u2019ll also find a very useful feature<br \/>\nknown as the \u2018sponsored update\u2019. This is especially great for sharing conferences and events<br \/>\nyour business has coming up. It comes with comprehensive targeting options, ensuring you<br \/>\nreach the right target audience. It does come at a cost, but you can set your own budget.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #993300;\">There are so many ways you can make your Social Media Advertising campaign <\/span><\/strong><br \/>\n<strong><span style=\"color: #993300;\">more effective. The tips above are some of the easiest to incorporate.<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #993300;\">If you\u2019re just getting started with Social Media Marketing, it\u2019s worth focusing<br \/>\non one platform at a time, rather than trying to conquer them all. Once you<br \/>\nget good at one, move on to the next. This way, you can assure complete<br \/>\nunderstanding of each platform before bringing another one into the mix,<br \/>\nwhich would cause even more confusion and frustration.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><strong>Or, hire a Marketing Consultant and Strategist to spend the necessary time<\/strong><\/em><br \/>\n<em><strong>to regularly produce content on any Social Media network you are on.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><center>[contact-form][contact-field label=&#8221;Name&#8221; type=&#8221;name&#8221; required=&#8221;1&#8243;][contact-field label=&#8221;Email&#8221; type=&#8221;email&#8221; required=&#8221;1&#8243;][contact-field label=&#8221;Website&#8221; type=&#8221;url&#8221;][contact-field label=&#8221;Let&#8217;s start a conversation about your Social Media profiles TODAY!&#8221; type=&#8221;textarea&#8221;][\/contact-form]<\/p>\n<p>&nbsp;<\/p>\n<p><\/center><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/wp.me\/P5IUoa-Hu\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25505\" src=\"https:\/\/wby.30a.myftpupload.com\/wp-content\/uploads\/Social-Media-Marketing-is-Communicating.jpg\" alt=\"Social Media Marketing is Communicating\" width=\"700\" height=\"371\" srcset=\"https:\/\/www.imjusticemarketing.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-is-Communicating.jpg 700w, https:\/\/www.imjusticemarketing.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-is-Communicating-300x159.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media has had a powerful impact on businesses since it hit the digital marketing scene. Although it\u2019s been proven to be an extremely useful marketing tool over and over again, many companies aren\u2019t seeing the results they expected. In fact, some companies haven\u2019t even tried Social Media Marketing due to the fear of failure they foresee as they embark [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1060],"tags":[1130,468,471,476,474,455,1001,94,457,99,473,477,475,155,458,198,126,464,462,450,454,461,460,451,466,465,472,996,997,591,1000,999,1002,453,467,463,470,452,64,469,71,459,998,1003,456],"_links":{"self":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/25495"}],"collection":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=25495"}],"version-history":[{"count":2,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/25495\/revisions"}],"predecessor-version":[{"id":25514,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/25495\/revisions\/25514"}],"wp:attachment":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=25495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=25495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=25495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}