{"id":50032,"date":"2019-05-17T08:37:55","date_gmt":"2019-05-17T13:37:55","guid":{"rendered":"https:\/\/wby.30a.myftpupload.com\/?p=50032"},"modified":"2019-05-17T08:38:56","modified_gmt":"2019-05-17T13:38:56","slug":"make-your-melbourne-brevard-county-florida-advertising-marketing-pop","status":"publish","type":"post","link":"https:\/\/imjusticemarketing.com\/blog\/make-your-melbourne-brevard-county-florida-advertising-marketing-pop\/","title":{"rendered":"Make Your Brevard County, Florida Advertising & Marketing POP"},"content":{"rendered":"

There are 5 major components to good advertising copy:<\/strong>
\n(The order of these is essential to success)<\/p>\n

\u00b7 Command Attention
\n<\/span><\/strong><\/em>\u00b7 Showcase Benefits of Products\/Services
\n<\/span><\/strong><\/em>\u00b7 Prove the Benefits
\n<\/span><\/strong><\/em>\u00b7 Persuade People to Embrace the Benefits
\n<\/span><\/strong><\/em>\u00b7 Call to Action<\/span><\/strong><\/em><\/p>\n

Advertising is sales in print. So, you need to think about the unique
\nbenefits your products\/services offer and showcase that in a
\npersuasive way. You need to emphasize results, not features.<\/p>\n

 <\/p>\n

\"IMJustice<\/p>\n

 <\/p>\n

Let\u2019s take a minute to talk about each of these components:<\/strong><\/p>\n

Command Attention:<\/span><\/h4>\n

This is usually accomplished with the headline.
\nYou need an attention-getter that makes people want to know more
\nabout your products\/services. The best headlines give a vivid portrayal of the
\nbenefits or show how a problem can be avoided with your products\/services.
\nThe headline is the advertisement for the advertisement.<\/p>\n

Showcase Benefits: <\/span><\/h4>\n

You have to showcase the benefits of your products and services and,
\nmore importantly, show how they will solve or prevent a problem.
\nThey need to know what\u2019s in it for them. Include useful, factual
\nand clear information to show precisely what the benefits are
\nand how they are going to help the customer.<\/p>\n

Offer Proof: <\/span><\/h4>\n

This is where you prove what the advertisement is offering.
\nYou need to establish you have a method to deliver. Consider
\ninformation that establishes credibility and past performance.<\/p>\n

Persuade: <\/span><\/h4>\n

You need to add compelling reasons for your potential customers
\nto purchase your products\/services. Use a hard sell approach and
\ncreate scarcity. This will enact your potential customers to feel like
\nthey have to act now. Which leads into the last component.<\/p>\n

Call to Action: <\/span><\/h4>\n

You need to compel your potential customers to DO something.
\nThey need to check out your site, sign up for your newsletter, purchase
\nyour products, contact you about services\u2026something. Offer a freebie,
\na booklet, sample, product, bonus, demo, consult, limited time price\u2026
\nthe list goes on. There are lots of ways to get potential customers excited
\nabout ordering and help them feel like they are getting an amazing deal.<\/p>\n

 <\/p>\n

Good advertisements include all of these components and are not complete <\/strong>
\nwithout any of them. You can sit down and think through any one of these <\/strong>
\ncomponents, then figure out how to best place them together for the most <\/strong>
\neffectiveness. We can help you with this too. We have tremendous resources to\u00a0<\/strong>
\nhelp you put together great advertisements from some of the best in the business.<\/strong><\/p>\n

 <\/p>\n

[contact-form][contact-field label=”Name” type=”name” required=”1″][contact-field label=”Email” type=”email” required=”1″][contact-field label=”Website” type=”url”][contact-field label=”Marketing when done right, should grow your revenue and profits greatly” type=”textarea”][\/contact-form]<\/p>\n

\"IMJustice<\/p>\n

 <\/p>\n

 <\/p>\n

<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"

There are 5 major components to good advertising copy: (The order of these is essential to success) \u00b7 Command Attention \u00b7 Showcase Benefits of Products\/Services \u00b7 Prove the Benefits \u00b7 Persuade People to Embrace the Benefits \u00b7 Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products\/services offer and showcase that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1057],"tags":[448,504,503,501,499,7,482,509,486,485,481,508,480,494,489,497,479,496,491,490,484,502,505,507,506,483,492,493,500,222,76,495,221,78,478,488,498,487],"_links":{"self":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/50032"}],"collection":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=50032"}],"version-history":[{"count":3,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/50032\/revisions"}],"predecessor-version":[{"id":50035,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/50032\/revisions\/50035"}],"wp:attachment":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=50032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=50032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=50032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}