{"id":51928,"date":"2019-09-02T12:59:25","date_gmt":"2019-09-02T17:59:25","guid":{"rendered":"https:\/\/wby.30a.myftpupload.com\/?p=51928"},"modified":"2019-09-02T12:59:57","modified_gmt":"2019-09-02T17:59:57","slug":"what-is-a-website-seo-audit-and-why-do-i-need-one","status":"publish","type":"post","link":"https:\/\/imjusticemarketing.com\/blog\/what-is-a-website-seo-audit-and-why-do-i-need-one\/","title":{"rendered":"What Is A Website SEO Audit and Why Do I Need One"},"content":{"rendered":"

What Is A Website SEO Audit
\nand Why Do I Need One?<\/strong><\/span><\/h1>\n

\u00a0<\/strong><\/p>\n

What Is A Website Audit?<\/em><\/strong><\/span><\/h2>\n

A Website SEO audit is a full analysis of everything related to your website\u2019s level of search
\nvisibility. A complete and detailed Web Audit will give you a deeper understanding as to why
\nyour site is not generating the traffic you think it should or why your sales and conversions
\nare not improving. A comprehensive website auditing service will offer you feedback on
\neverything from your technical issues to your content and everything in between.<\/p>\n

Can I Just Use One of Those Automated Audit Reports?<\/em><\/strong><\/span><\/h2>\n

There are many \u201cautomated\u201d Website SEO Audit tools\u00a0where you can do it yourself,
\nbut these are not mean to be a full website analysis. You may visit other SEO or web
\ndeveloper websites and see a cool tool that says \u201cWhat Is Your SEO Score\u201d or \u201cGet
\nYour Free Website Analysis\u201d \u2013 and then you put in your website URL and voila\u2019 in a
\nfew minutes you have this really pretty report with some great information!<\/p>\n

While this can be a useful low-level overview of your website these reports are really
\nmeant to show issues to be updated or corrected and encourage you to seek help to
\nget them fixed. These tools are in no way a total picture and representation of the
\nhealth of your website and business, and do not offer you a real value unless of
\ncourse you get these things fixed to improve traffic and conversions and other things.<\/p>\n

Heads Up for The Website Audit Tools That Are Free!<\/strong><\/span><\/h2>\n

Yes, there are some free audit tools \u2013 but these are not robust reports \u2013 and
\nare usually meant to be \u201clead-gen\u201d tools to sell you more products or services.<\/p>\n

Here is the best example I can give<\/em><\/strong><\/span><\/h2>\n

A popular one that a lot of website owners use is\u00a0Woorank, and at a glance it is an OK tool to
\ngive you a general overview of your website\u2019s health. But important to note is that it only pulls
\ndata for the URL you input. So, if you use your home page URL, you only get the results of
\nthat page. You are missing out on the other hundreds of pages or so that are on your website.<\/p>\n

And note that on the page when your report appears, you will see a button that
\nsays \u201cStart Your Free Trial\u201d \u2013 this is\u00a0lead generation\u00a0<\/strong>to sell you their services.<\/strong><\/p>\n

Unfortunately, there is no free SEO audit tool that will give you a
\nfull comprehensive look at how to improve your website.<\/p>\n

 <\/p>\n

Why Do I Need A SEO Audit?<\/strong><\/span><\/h2>\n

We have been involved in the SEO world for over 12 years and we have seen incredible
\nchanges from the search engines in how they compute the search results when someone
\ndoes a search during this time. Even though we do a lot of work as\u00a0web designers for
\nnonprofits and small businesses \u2013 auditing is a passion and getting people to realize that
\naudits are critical to their online business is something we work hard at!<\/p>\n

It used to be that you could just add keywords to your title tags and content and header
\ntags \u2013 get a few back links and there you go \u2013 you are ranking! It is NOT AT ALL like that
\nanymore and most business owners have not been able to keep up! There are hundreds of
\nfactors used by the search engines to determine how your site will be returned in the results.<\/p>\n

 <\/p>\n

Some of the more recent additions to these factors include:<\/strong><\/span><\/h3>\n

Site speed, Responsiveness, Content Authority, Technical Codes, and a lot more<\/p>\n

 <\/p>\n

As a website owner it is important for you to know your website!<\/strong><\/span><\/p>\n

How many of these questions can you actually answer?<\/strong>
\nHow many back links do you have?
\nAre any of your back links low quality?
\nDo you have any broken links on your website?
\nDo you have Schema implemented?<\/em><\/span>
\nIs your site loading too slow?
\nIs your URL structure helping or hurting you?
\nDo you have any Meta issues?
\nDoes your mobile website pass validation<\/em>?<\/span><\/p>\n

These are just a FEW of the many things needed for proper optimization!
\nIf you do not know the answer to these questions \u2013\u00a0you NEED AN AUDIT!<\/strong><\/p>\n

An Audit may still offer some benefits even if you can answer the questions above
\nsince most professional SEO audits are much more comprehensive than the 8 items
\nabove and will include areas you may be less knowledgeable about.<\/p>\n

An annual SEO audit can help your website stay healthy and grow your business!<\/strong><\/p>\n

 <\/p>\n

\"auditing<\/a>\u00a0<\/strong><\/p>\n

Why Should I Use an Agency to Complete My Audit?<\/strong><\/span><\/h2>\n

Simple \u2013 websites are complex! You are an expert in YOUR field \u2013 why not leave
\nit up to the audit experts to do what THEY do best, which is make your website
\nSEO friendly. No matter how many different do-it-yourself Audits you try, you are
\ngoing to find issues that you do not know how to address.<\/p>\n

Canonical issues, Duplicate content, Redirects, Robot files and tags, Internal link
\nstructure \u2026 and so much more! This is why SEO agencies do what they do \u2013 they
\nlive and breathe websites and SEO and know how to not only provide an exceptional
\nAudit experience but can address those issues to bring you the fastest improvements.<\/p>\n

What A Good Website SEO Audit Accomplishes!<\/strong><\/span><\/h2>\n

A well-done Website SEO Audit will give a business owner a great starting to point to
\nimprove their online presence. It will include all the current issues the website is facing
\nthat is preventing it from doing as well as it could and also a complete assessment of
\nwhat the business owner can do to improve the areas that are lacking! Once a client
\nimplements the suggestions \u2013 they should begin to see a positive impact to their online
\nbusiness, it can take several months to see the full impact these changes will have!<\/p>\n

The ultimate goal of any good audit will be the following:<\/em><\/strong><\/span><\/p>\n

Increase in targeted organic traffic
\nImprovement in conversions
\nGrowth in revenue<\/em><\/span><\/p>\n

 <\/p>\n

So, if you are ready to get a comprehensive audit done for your website \u2013 make
\nsure <\/span>you do your research and find a partner that provides more than just an
\nautomated <\/span>report! Or, you can just call upon IMJustice Marketing \u2026 This
\ninvestment could be <\/span>the next step to helping grow your business and brand!<\/span><\/p>\n

\u00a0<\/strong><\/span><\/p>\n

[contact-form][contact-field label=”Name” type=”name” required=”true” \/][contact-field label=”Email” type=”email” required=”true” \/][contact-field label=”Website” type=”url” \/][contact-field label=”Message” type=”textarea” \/][\/contact-form]<\/p>\n

\"Dave<\/p>\n

 <\/p>\n

<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"

What Is A Website SEO Audit and Why Do I Need One? \u00a0 What Is A Website Audit? A Website SEO audit is a full analysis of everything related to your website\u2019s level of search visibility. A complete and detailed Web Audit will give you a deeper understanding as to why your site is not generating the traffic you think […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1059,1272,1064],"tags":[1329,1354,1352,1350,101,1233,1346,1349,1343,1327,1326,1344,1345,1341,1347,1353,1332,1328,1351,1348,1324,1342,1338,1330,1325,1331,1335,1334,1336,1340,1333,286,1339,1337,1355],"_links":{"self":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/51928"}],"collection":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=51928"}],"version-history":[{"count":2,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/51928\/revisions"}],"predecessor-version":[{"id":51930,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/51928\/revisions\/51930"}],"wp:attachment":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=51928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=51928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=51928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}