{"id":52204,"date":"2019-09-29T00:20:02","date_gmt":"2019-09-29T05:20:02","guid":{"rendered":"https:\/\/wby.30a.myftpupload.com\/?p=52204"},"modified":"2019-09-29T00:20:02","modified_gmt":"2019-09-29T05:20:02","slug":"7-deadly-sins-of-internet-marketing-in-indian-harbour-beach-florida","status":"publish","type":"post","link":"https:\/\/imjusticemarketing.com\/blog\/7-deadly-sins-of-internet-marketing-in-indian-harbour-beach-florida\/","title":{"rendered":"7 Deadly Sins of Internet Marketing in Indian Harbour Beach Florida"},"content":{"rendered":"

Not Starting With The Who<\/span><\/h2>\n

Most marketers don\u2019t start with the end in mind. And, as a result, they don\u2019t ever get very
\nfar. Before you setup ANY piece of your marketing material, you need to have a clear
\nunderstanding of who you\u2019re marketing to in order to craft your message and your o\ufb00ers.<\/p>\n

Here are the seven questions out of Dan Kennedy’s \u201cThe Ultimate Sales Letter\u201d that you
\nshould START with when doing your Market research. Answer these 7 questions, and
\nyou\u2019ll gain a clear understanding of who you\u2019re marketing too, no matter what your niche.<\/p>\n

What keeps your prospect awake at night? <\/strong><\/em><\/span>
\nWhat are they afraid of? <\/strong><\/em><\/span>
\nWhat are they angry about? <\/strong><\/em><\/span>
\nWhat are their top daily frustrations? <\/strong><\/em><\/span>
\nWhat do they secretly desire most? <\/strong><\/em><\/span>
\nIs there a built in bias on how they make their decisions? <\/strong><\/em><\/span>
\nDo they have their own unique language<\/strong><\/em><\/span><\/p>\n

Not Capturing The Lead<\/span><\/h2>\n

Most businesses don\u2019t have an e\ufb00ective lead generation process.
\nThey run ads that talk about specials or holiday sales, or the bene\ufb01ts of their
\nproducts, giving their customer ONE chance to buy their product or service, and
\nONLY if they happen to need what that business is o\ufb00ering right then and there.
\nThat inevitably leads to low sales conversions. The truth is that people will buy
\nwhen they\u2019re ready to buy.<\/p>\n

Trying To Marry Them Before You Date Them<\/span><\/h2>\n

Would you ask a girl to marry you before you asked them to date you? I didn\u2019t\u2019 think so.
\nBut that\u2019s what most marketers metaphorically do when they try to sell their products and
\nservices. They immediately try to sell a $50 or $100 o\ufb00er, and as a result, scare o\ufb00 most
\nof their prospects. Don\u2019t make that mistake.<\/p>\n

Sell something for $1 to $10 before you ever ask your customers to make a bigger buying
\ndecision. As a result of having a lower cost of entry, you\u2019ll generate more customers who
\nyou can follow up with and o\ufb00er more products and services to in the future. The \ufb01rst sale
\nis ALWAYS the hardest. Ful\ufb01ll on what you promise in your low-cost front end product and
\nbuild a relationship with your new customers.<\/p>\n

 <\/p>\n

\"Business<\/p>\n

 <\/p>\n

Not Following Up<\/span><\/h2>\n

Here\u2019s the deal\u2026
\nNo matter how cheap or good your front end o\ufb00er is, only just about 1-3% of your leads
\nwill ever purchase on the \ufb01rst point of contact (the \ufb01rst time they see your o\ufb00er). Again,
\nthe timing needs be right for them, not just you\u2026 And people are going to buy based on
\nwhat\u2019s going on what\u2019s going on in their life.<\/p>\n

That means that you ALWAYS have to be following up with your leads. I\u2019m not sure who
\nsaid it \ufb01rst, but the old saying goes, \u201cfollow up until they buy or until they die\u201d\u2026 And while
\nit may seem like an extreme statement, it\u2019s something that you HAVE to live by.<\/p>\n

Not O\ufb00ering Premium Value Solutions
\n(High Ticket Products)<\/span><\/h2>\n

Repeat after me, 90% of all of my pro\ufb01ts will be made on the “back-end”.
\nIn today’s marketplace, with so many competitors and so much market saturation,
\nyou simply have to o\ufb00er premium priced products if you want your business to be
\nin a healthy state of growth and pro\ufb01t.<\/p>\n

If you\u2019re not o\ufb00ering premium value solutions, you\u2019re leaving almost all of your pro\ufb01ts on
\nthe table, and chances are your business won\u2019t have healthy economics. You\u2019ll be spending
\na dollar on advertising, and then making .40 \u2013 .50 back. When you start to break even and
\nmake a pro\ufb01t is when people start buying your higher ticket premium priced solutions.<\/p>\n

 <\/p>\n

\"business<\/a><\/p>\n

Not Using The Phone<\/span><\/h2>\n

While you absolutely do need higher ticket products in your arsenal in order to create
\nfavorable economics in your business, it can be virtually impossible to sell those products
\nand services just over the Internet.<\/p>\n

The best way to do that is through incorporating the phone. In general, the more personal
\nthe sales medium, the more rapport you can build, and as a result, the more your client
\nwill be willing to spend. Besides meeting and speaking with people face to face, the most
\npersonal selling medium you can tap into is the phone.<\/p>\n

Make sure to have some kind of process in place that means you get on the phone with
\nyour customer and thus have the ability to sell them higher ticket items.<\/p>\n

Quitting Too Early<\/span><\/h2>\n

In business, the truth is that the only way to TRUELY fail is to quit.
\nEven after you break through and create \ufb01nancial success, most of the things you try
\nend up failing. You have ad campaigns that aren\u2019t pro\ufb01table, holes in your sales funnels,
\nand even the occasional refund. Actually, the more successful you get, the more failure
\nyou\u2019ll endure.<\/p>\n

Being successful means that you\u2019re taking more action and doing more in your business,
\nand as a result, more failure ends up being inevitable. The only way you ever TRULY fail
\nin your business is when you quit too early.<\/p>\n

 <\/p>\n

Focus on executing upon all 6 of the other points I touched on in this
\nreport, and then never, ever, ever quit. If you do, it\u2019s a matter of \u201cwhen\u201d
\nyou\u2019ll be successful, and not \u201cif\u201d.<\/span><\/h3>\n

 <\/p>\n

[contact-form][contact-field label=”Name” type=”name” required=”true” \/][contact-field label=”Email” type=”email” required=”true” \/][contact-field label=”Website” type=”url” \/][contact-field label=”Message” type=”textarea” \/][\/contact-form]<\/p>\n

\"Dave<\/p>\n

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Not Starting With The Who Most marketers don\u2019t start with the end in mind. And, as a result, they don\u2019t ever get very far. Before you setup ANY piece of your marketing material, you need to have a clear understanding of who you\u2019re marketing to in order to craft your message and your o\ufb00ers. Here are the seven questions out […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1057],"tags":[1425,1419,1418,1422,1420,1421,1417,1424,1416,1423],"_links":{"self":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/52204"}],"collection":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=52204"}],"version-history":[{"count":1,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/52204\/revisions"}],"predecessor-version":[{"id":52208,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/52204\/revisions\/52208"}],"wp:attachment":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=52204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=52204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=52204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}