{"id":52478,"date":"2019-11-24T05:01:51","date_gmt":"2019-11-24T10:01:51","guid":{"rendered":"https:\/\/imjusticemarketing.com\/blog\/?p=52478"},"modified":"2020-07-28T21:40:55","modified_gmt":"2020-07-29T02:40:55","slug":"press-release-marketing-for-your-brevard-county-florida-business","status":"publish","type":"post","link":"https:\/\/imjusticemarketing.com\/blog\/press-release-marketing-for-your-brevard-county-florida-business\/","title":{"rendered":"Press Release Marketing For Your Brevard County Florida Business"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-family: verdana, geneva; font-size: 16px;\">Press Release Marketing utilizes written communications that briefly <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">report<br \/>\nnewsworthy events. Press Releases generally contain the who, how, why,<br \/>\nwhere, and <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">when of an event, and generally, this event is tied to a business<br \/>\nor organization. <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">(Although, it doesn\u2019t have to be. Public figures use Press<br \/>\nReleases frequently to <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">get the word out about what they\u2019re involved in.) <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/wBipIIh0PQ8\" width=\"640\" height=\"333\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/center>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-family: Lobster; font-size: 28px;\">Press Releases can impact businesses in a number of ways.<\/span><\/h2>\n<p><center><br \/>\n<span style=\"font-family: verdana, geneva; font-size: 16px;\">Press Release Marketing (creating, publishing, and using Press Releases in a<br \/>\n<\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">unified Marketing plan for businesses) is a powerful tool. Readers, both on and<br \/>\noffline, tend to <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">view Press Releases in a different light than advertising. They\u2019re<br \/>\nless skeptical of the claims <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">and of the business. (We\u2019re all so jaded \u2026 we tend<br \/>\nto dismiss anything that\u2019s communicated <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">to us through ads.)<\/span><\/center>&nbsp;<\/p>\n<p><center><span style=\"font-family: verdana, geneva; font-size: 16px;\">Your average Press Release is 300-400 words long. Rarely longer, but it can be<br \/>\nlonger if needed. A good Press Release focuses on one single newsworthy event.<br \/>\nIf a business has more events to talk about, then multiple <strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/imjusticemarketing.com\/blog\/category\/press-releases\/\" target=\"_blank\" rel=\"noopener noreferrer\">Press Releases<\/a><\/span><\/strong> would<br \/>\nbe needed. <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">The term \u201cnewsworthy event\u201d covers a lot of ground. Basically, this<br \/>\nmeans anything of note, <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">of importance, that\u2019s happened to or happening in the<br \/>\nbusiness. Topics such as new product launches, new employees, new financing<br \/>\nfor the business, new headquarters, new stores \u2026 anything that you can attach<br \/>\nthe word new to, those are the topics that are perfect for a <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">Press Release.<\/span><\/center>&nbsp;<\/p>\n<p><center><span style=\"font-family: verdana, geneva; font-size: 16px;\">Before the Internet, Press Releases were normally distributed by mail to various<br \/>\nnews organizations. Today, we don\u2019t mail Press Releases to reporters (although<br \/>\nyou can). We use <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">online publishing services, to publish the Press Release. The<br \/>\npublishing platform takes care <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">of all the distribution. But, there\u2019s much more<br \/>\nthat can be done with Press Releases than just publishing them.<\/span><\/center>&nbsp;<\/p>\n<p><center><span style=\"font-family: verdana, geneva; font-size: 16px;\">Of course, <strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/imjusticemarketing.com\/blog\/category-pages\/press-releases\/\" target=\"_blank\" rel=\"noopener noreferrer\">Press Release Marketing<\/a><\/span><\/strong> should be a part and parcel of a your<br \/>\ngreater effort to promote your business. <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">Multimedia Press Releases have<br \/>\nbecome very important over the past few years. A multimedia Press Release<br \/>\nis one that contains media other than just text. This could be images,<br \/>\ninfographics, videos, PDF reports, whitepapers, and more, or a combination<br \/>\nof many of the above. For each of these additions to the Press Release,<br \/>\nthere\u2019s more that can be done.<\/span><\/center>&nbsp;<\/p>\n<p><center><span style=\"font-family: verdana, geneva; font-size: 16px;\">As an example. Let\u2019s say you publish a Press Release about a new product,<br \/>\nand you include a <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">video of a product demonstration. Well, that video is a<br \/>\nvery valuable Marketing asset in its own right. The video can be published<br \/>\non YouTube, Vimeo, and across multiple platforms.<\/span><\/center>&nbsp;<\/p>\n<p><center><\/center><center><\/center><center><\/center><center><span style=\"font-family: verdana, geneva; font-size: 16px;\">The more you disseminate the video content, the more exposure you get.<\/span><br \/>\n<span style=\"font-family: verdana, geneva; font-size: 16px;\">This is all great, and it all starts with a Press Release announcing a true,<br \/>\nnewsworthy event. Just know this, <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">there are various ways that Press Release<br \/>\nMarketing <\/span><span style=\"font-family: verdana, geneva; font-size: 16px;\">can positively impact your business, and if you work with a capable<br \/>\nMarketing Consultant, they will show you how to find the best newsworthy<br \/>\nevents for you to announce.<\/span><\/center><\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-family: Allura; font-size: 30px;\">As always, if you need any help with this, I\u2019m available.<\/span><\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><center><strong><span style=\"color: #ff6600;\">[wpforms id=&#8221;53050&#8243;]<\/span><\/strong><\/center>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52150\" src=\"https:\/\/imjusticemarketing.com\/blog\/wp-content\/uploads\/website-signature-orange.png\" alt=\"Dave Smith and IMJustice Marketing\" width=\"753\" height=\"183\" srcset=\"https:\/\/www.imjusticemarketing.com\/blog\/wp-content\/uploads\/website-signature-orange.png 753w, https:\/\/www.imjusticemarketing.com\/blog\/wp-content\/uploads\/website-signature-orange-300x73.png 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/center>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press Release Marketing utilizes written communications that briefly report newsworthy events. Press Releases generally contain the who, how, why, where, and when of an event, and generally, this event is tied to a business or organization. (Although, it doesn\u2019t have to be. Public figures use Press Releases frequently to get the word out about what they\u2019re involved in.) &nbsp; &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1068],"tags":[448,1295,222,1294,1289,1287,1288,1297,1285,1298,1283,1284,1296,1292,1290,1293,1029,221,1286,1291,1282],"_links":{"self":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/52478"}],"collection":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=52478"}],"version-history":[{"count":6,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/52478\/revisions"}],"predecessor-version":[{"id":53835,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/52478\/revisions\/53835"}],"wp:attachment":[{"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=52478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=52478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imjusticemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=52478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}