{"id":54079,"date":"2021-02-01T17:59:40","date_gmt":"2021-02-01T22:59:40","guid":{"rendered":"https:\/\/imjusticemarketing.com\/blog\/?p=54079"},"modified":"2021-02-01T18:07:56","modified_gmt":"2021-02-01T23:07:56","slug":"social-media-listening","status":"publish","type":"post","link":"https:\/\/imjusticemarketing.com\/blog\/social-media-listening\/","title":{"rendered":"Success Through Social Media Listening"},"content":{"rendered":"

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\u201cMost people do not listen with the intent to understand;
\nthey listen with the intent to reply.<\/em>\u201d <\/span>
\nStephen R. Covey author, 7 Habits of Highly Effective People.<\/span><\/p>\n

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In today\u2019s world, there is no doubt that Social Media has changed the way people relate
\nnot only to each other, but to companies and brands. In some ways, Social Media has
\nbecome a digital focus group for businesses everywhere \u2014 24\/7, always on. This Blog
\nwill help you enhance the critical facets of Social Media, increase your social intelligence,
\nand unlock insights about your brand through listening.<\/p>\n

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Listening Benefits Everyone<\/span><\/p>\n

\u00a0<\/strong><\/p>\n

It might be easy to think that listening to conversations on Social Media is just a job for
\na Marketing or customer service department. But truthfully, what goes on across social
\nchannels can bring greater benefits to the company when you do not limit it to one department.
\nHere are just 4 roles that can create competitive advantage by being involved in social listening.<\/p>\n

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Content Marketers<\/span><\/p>\n

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Can you gauge success by looking at sales numbers? Probably not. Listening for interaction
\nand engagement can confirm your messaging is on track and helps assess your brand\u2019s impact.
\nHere are three framing questions that you can use to validate messaging decisions based on
\nlistening:<\/p>\n

Are you positioning yourself properly through attractive and relevant content?
\nIs the customers\u2019 reaction in line with your message?
\nAre they brand advocates or adversaries?<\/em><\/strong><\/p>\n

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Community Managers<\/span><\/p>\n

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Leverage Social Media Influencers. Pay attention to users who are familiar with your industry,
\neven if they are not talking directly about your brand. They can be early signs of trends, and
\nyou should be paying attention. Listening also helps you counter negative sentiment and plan
\nout an internal system for funneling inquiries to the correct department.<\/p>\n

Would your social team efficiently address a tech support issue?
\nHow about successfully convert a sales lead? Or handle a legal issue? <\/em><\/strong><\/p>\n

On social channels, your community managers are often a first contact.
\nMake sure they know where various inquiries are best addressed.<\/p>\n

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Data Analysis<\/span><\/p>\n

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Trends in social communication are always changing. Mine conversations for key data
\npoints. Track new topics, tones, or changes of any kind. Hint: Number of interactions
\nand engagements are more relevant than number of followers.<\/p>\n

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Upper-level Management<\/span><\/p>\n

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As a company figurehead, you do not need all the finite details of every single interaction.
\nStill, you can make decisions that are in line with up-to-the-minute trends. With a well-planned
\nlistening strategy in place, you (and your team) will be able to see what your customers are
\ntalking about, while you watch your departments manage the conversation.<\/p>\n

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\"are<\/a><\/p>\n

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Leveraging Real-Time Feedback<\/span><\/p>\n

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Feedback on Social Media is constant and in real time. Use the immediacy of this
\ncommunication to your advantage \u2014 proactively messaging to strengthen your brand.
\nHere are just a few areas to think about as you build your capabilities.<\/p>\n

 <\/p>\n

Actionable listening<\/span><\/p>\n

So much of the talk on Social Media is not actionable, meaning it is irrelevant to your brand.
\nA well-designed listening strategy is necessary to identify the resonant material. Do not
\nforget \u2026 users shape your brand. You can only guide them. Identifying actionable ways to
\ncommunicate and message can help turn industry Influencers into advocates for your brand.<\/p>\n

 <\/p>\n

Time of Crisis Management<\/span><\/p>\n

Social Media listening particularly pays off during times of crisis. Managing rampant negative
\nfeedback, an embarrassing news story, or any other brand-damaging event might be a defining
\nmoment for your company. Do you have the right system in place to handle it appropriately?<\/p>\n

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