How to Pivot in Business The truth is, I’d rather have people “DIG IN” than “PIVOT” … But the reality is that rough waters are ahead for some Business Owners … Do you know how to pivot in business? Many needing to reinvent themselves and their business models … I’ve often said the magic of business is “small incremental […]Continue reading »
Welcome to our Strategic Marketing BLOG …
In our educating and growing the revenue of the Business Owner, we frequently talk about Tactical vs Strategic Marketing. Our BLOG Website is all about the “tactical” side, and this, our Main Website is all about the “strategic” side. The Strategic Marketing of any business or brand is the most critically important.
Getting the right kind of business insurance is important. It can help you to safeguard against a drop in sales, natural disasters and even unforeseen crises. The types of insurance for your business and the right type of insurance coverage is just as important as the goods and services you sell. He told us what’s important to get. Choosing […]Continue reading »
Business Owners, Professionals & Entrepreneurs Should Ask Themselves These Important Questions What value am I delivering with my product or service? A primary fundamental to growing your business Are you bringing your valuable products or services to your customers or are they able to come to you, or visit with you Digitally … Is there a better or different […]Continue reading »
What Is a Compelling Reason to Buy? A compelling reason to buy is not an elevator pitch (although it should be) … Sales thinks of an elevator pitch as explaining what the product does, whereas a compelling reason to buy explains the benefit that the target audience will realize with your product. And, as the name implies, it is a more […]Continue reading »
The Two Sides to Your Business Consider this … there are actually two sides to your business: First, there’s what I call the “inside reality”, and second, what I call the “outside perception”. The inside reality encompasses everything you do, and everything that makes your business great. It’s all your skills: the people who work for you, your expertise, the way you […]Continue reading »