The Two Sides to Your Business Consider this … there are actually two sides to your business: First, there’s what I call the “inside reality”, and second, what I call the “outside perception”. The inside reality encompasses everything you do, and everything that makes your business great. It’s all your skills: the people who work for you, your expertise, the way you […]Continue reading »
Welcome to our Strategic Marketing BLOG …
In our educating and growing the revenue of the Business Owner, we frequently talk about Tactical vs Strategic Marketing. Our BLOG Website is all about the “tactical” side, and this, our Main Website is all about the “strategic” side. The Strategic Marketing of any business or brand is the most critically important.
Google announced it is removing the remaining Google distance based service areas. This is critical news for you and your business to know about and take care of … It is converting them to the closest named area. Google said “Service-area businesses currently based on a distance will be automatically converted to the closest named areas. That’s right. Companies will […]Continue reading »
I enjoy discussing the fundamentals of Marketing … Have something good to say Say it well Say it often If you have ANY doubts whatsoever that these fundamentals work, let me provide you with a real life case study involving a client. Obviously, these fundamentals are at their most powerful when used together. But each one individually carries […]Continue reading »
If your business is operating on a budget, it can often be a challenge to relate the effort that you are putting into building relationships on social media with the actual return on investment (ROI). If you’ve been spending a lot of time on social media, but don’t feel like you are getting the results that you expect, you might […]Continue reading »
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