Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion.
That’s right, I said it! Shameless!
After all, we are learning from Paris Hilton here.


It’s all about self-promotion! Self-promotion comes in many forms and you can use
different tactics to get your name out there. Look at politicians! Talk about self-promotion
and in some not so discreet ways, at that. But, seriously, consider some of the major
superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just
to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew
the answer? Of course! That’s self-promotion. This is the kind of self-promotion we
are talking about. With dignity, class and the knowledge to back it up. If you self-
promote only to prove you don’t really know what you’re talking about, you’re going
to lose business.


Natural self-promoters are the former and I want to tell you about the three
major traits they have and use to build themselves and their businesses.


The first is position. You need to position yourself around people who can
a difference in your life. You need to do this frequently. You need to
wake up every
morning and ask yourself “Who can I meet today who will
make a difference in my
success?” In fact, go a step further, write it in big,
bold letters and tape it on your
bathroom mirror.


Also consider:

Who can help me meet my goals? Is it a prospective customer/client? A colleague
with contacts?
An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access.
You need to reach outside your comfort zone and there you will find a
wealth of new connections that will bring you great success.


Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit
to bring
 in more business (though, let’s be honest-it wouldn’t hurt) J What
this really means
is how are you different from your competitors and others
in your industry.
What makes you memorable with customers?


If you are meeting a lot of people and they don’t remember you once you leave
the room, you have a serious problem! This means you have an opportunity to
present yourself in a more memorable way.

There are lots of little subtle changes you can make.
Reassess your:

Business cards, Company message, Your picture, Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit,
but it really works!) You get the idea. There are lots of little ways you can work
on making your image and business more successful. Also, consider how you
sound on the phone and how you greet people at meetings or other events.
Think about your 30-sec elevator speech.


The third trait of natural promoters is repetition. You can’t say it once and
leave it at that. Successful self-promoters say it as many times as they
need until they get a response.
Would you remember a commercial for
Coca-Cola if you only saw it once, no! You see it
over and over and
eventually you head out to the store.


You, also, have to make multiple impressions on those you are networking with in
order to build brand awareness. Repetition is in direct connection with positioning.
Once you find people to network with, reach out and find hundreds more who can
help in your success as well.



be more memorable than the others

Please share! And we await your comments and questions
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