This was a video we made to market in Lee County, Florida
Getting exposure to your online videos is just as important as creating them.
With millions of videos being uploaded daily, you’ll need an effective way to
stand out from the crowd when you market your business in your local area.
A video marketing consultant is a trained professional, experienced in helping
companies boost their marketing videos and online presence. However,
Video Marketing specialists come with a wide variety of skills and knowledge;
so it’s crucial to do your homework, or have some questions prepared,
before choosing one to work with.
Consider the following tips when deciding
who is right for your company:
1. Track Record: Ask for samples. Experienced video marketing
consultants typically have no problems providing you with proof.
2. Strategy and Execution: A competent video marketing consultant
should understand the types of strategies that will work for your
particular industry and how to successfully execute them.
Ask questions about how the consultant will carry out an effective
video marketing campaign. Ask for ideas and clever strategies.
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3. Be Cautious of Guarantees: Although we all love guaranteed results, the
Internet is a constant-changing environment and the algorithms used to find
information online is never set in stone. Therefore, a Video Marketing Consultant
promising you that your videos will stay in the top spot in search engines forever
or that your videos will be the most viewed on YouTube isn’t being forthcoming.
A professional video marketing consultant will explain to you how they will
increase your views and also provide a strategically-planned operation on how
to boost your sales, but will never promise you things that they cannot deliver.
4. Social Media Experience: Social media marketing goes hand-in hand with
Video Marketing and a qualified Video Marketing Consultant will not only know
all about the major social media sites, but will also have proven experience
with social media. And ways to “get your word out”…
Make sure to ask about plans involving advertising on social media and how
your videos will be marketed on the popular social networking websites.
5. Knowledge of Your Industry: It’s a good idea to have a
Video Marketing Consultant that understands your industry. Keep in mind that
they don’t have to be experts in your field; however, they should at least ask
in-depth questions about your company goals, products, and/or services. This way,
they can make the best video marketing choices for your business in particular.