Why Word-of-Mouth Advertising in Online Business
If you have a website and you’re trying to generate traffic, so that you can
convert it to sales, one of the factors that you need to take into consideration
is that word-of-mouth advertising is going to be one of your biggest sellers –
or your biggest killers – depending upon your products and your customer
service, or other factors that affect people’s happiness. But why is
word-of-mouth advertising so important on the Internet?
First, people are spending money on a website that they have never
been to before and they may be a little wary. Today, scams are present
everywhere and so people are reluctant to trust a new website unless
they are sure that their credit card isn’t going to be stolen. That’s where
word-of-mouth advertising comes in. If they have seen other people
talking about your site – and about their purchase – they are no longer
worried about spending money there.
Second, people trust what they hear other people talking about.
These days, reviews can be gained. Amazon is forever removing reviews
because they been paid for or traded for. So, people have a hard time
trusting even reviews unless there’s enough of them. But when someone
discusses a purchase that they made and that they were happy with – or
unhappy with – people are going to know that the customer is legitimate
and therefore the store they bought it from is legitimate.
Third, word-of-mouth is important because people are on social media
and that is the number one way that the word is going to get out about
your business. It is also the number 1 Potential Way that your promotion
or product or blog post is going to go viral. Although word-of-mouth
generally refers to one person telling another in the real world, in this
case word-of-mouth means spreading the word on social media and
that is huge for your business. Or, potentially huge.
Finally, when someone shares your business with someone else the
original customer that already purchased something from you is going
to remember you even more than if they had purchased a product and
forgot all about it without telling anyone. If they were pleased enough
to tell their friends, they are going to remember you next time, and
that word-of-mouth advertising is going to stick in their mind as well
as the friend that they’re telling it to.