7 Deadly Marketing Mistakes That Businesses Make
When we talk about Marketing Mistakes That Businesses Make, IMJustice Marketing learns these specific details from meeting with the top Business Coaches and Marketing Experts on the planet … We discuss these things, and how to overcome them all …
And here are the most focused seven
Failure to write a powerful headline
Newspaper Ad, Email Message or Press Release, you must create a powerful headline. Research suggests it’s the most important part of your ad. It’s absolutely essential to draw your prospective customers in …
Absence of an irresistible offer
In Marketing, 40% of the response that you receive from your prospects is directly related to your offer. In today’s competitive marketplace, you need to present an offer that they simply can’t resist … (like discounts or a free report) …
A weak or non-existent call to action
Every single time you create an ad, you want to direct your prospective client or customer to take a specific action. This action can be to call a toll-free number, visit a website, or to place an order … If you fail, they won’t do anything …
An inadequate list
Even if you have the best product since sliced bread, you need highly targeted and responsive prospects. This can be accomplished by building a list. The best way to accomplish this is by asking prospects to supply you with their name and email in exchange for your “irresistible free offer” … Most Marketers agree that growing a list is perhaps one of the most important jobs for any Small Business …
Relying on one Marketing message
On average, consumers are exposed to over 4,000 Marketing messages every day. Research suggests that your customers will need to see your Marketing message between 7 and 12 times before they even take notice. That means you can never rely on sending one message to your prospects. Decide how you will deliver your message and then make sure you do it often …
Failure to measure campaign effectiveness
No matter how you measure your Marketing, you must understand what is working and what is not working so that you can be extremely effective …
Not communicating with your current customers
It’s vital to provide ongoing communication with your current customer base. You’ve spent valuable time and money acquiring new customers, wouldn’t you want to learn about the Marketing mistakes that Businesses make? 20% of your current customers will purchase from you again. Make sure that you communicate with your customers on a regular basis, solicit their feedback and provide value to them over the long-term. This will help build your business over time …
