The Marketing system I’m going to teach you today is based on unchanging principles of human nature that dictate that people always want to make the best buying decision possible, and therefore … Marketing’s job — your job — is not to yak incessantly about how great you are. or how low your prices are. Your job is to position […]
Continue reading »Cross-selling is suggesting other relevant products people can try What is an example of cross-selling? When you buy a cell phone online, and the online store suggests screen protectors for that model, that’s cross-selling. Upselling is persuading the customer to upgrade their product or buy a more expensive version of it. How do you upsell? Let’s stick with the […]
Continue reading »With competition so fierce in Brevard County Florida and beyond, with every business fighting for the top spots on Google, with SEO firms charging a fortune to get in the “3-Pack” … the new #1 Secret Weapon is … I know what it is, it’s powerful, and it’s new! The secret that very few businesses know, done the RIGHT […]
Continue reading »Do it Right! I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card. It was extremely hard to read, so hard in fact that I threw it away. Several […]
Continue reading »Been keeping up on the news lately? Pretty depressing isn’t it? Can things get any worse? Unfortunately, yes, they can … and they just might. How did we get ourselves to this point and what, if anything, can you do as a small business owner to make sure current events don’t have a negative impact on your business? Is […]
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