Frequently Asked Questions
The IMJustice Marketing
“I Won’t Leave You Hanging”
Guarantee
Number One
How Am I Any Different Than Other Marketing Pro’s
I don’t sell cookie-cutter Marketing, or chase quotas. I help growth-driven Small Business Owners
finally get what they really want — more clients, more income, and more control over their Business
and their life.
While others pitch flashy tactics, one-size-fits-all solutions, and the latest shiny object … I deliver
tested, proven Strategies used by the world’s top Business Coaches and Marketing Experts —
tailored specifically to you and your unique goals …
Most Small Business Owners are bombarded daily — with cold calls, hyped offers, and “magic pill”
promises. But what they truly want is simple: clarity, confidence, and a system that works …
That’s what I provide …
Once they learn how real Strategy works — and why it outperforms trendy tactics — they stop
chasing noise. They stop wondering if they should take that next call or click that next video
promising overnight success through SEO, paid ads, websites, or whatever’s trending today …
With that clarity comes peace of mind.
And with peace of mind comes better focus, better performance, and consistent growth that makes
business fun again … That’s when you not only succeed … you thrive — in your work, in your income,
and in your life …
Number Two
How Can I Make Money Fast With Marketing
If you’re always chasing the next quick buck, you’ll always be vulnerable to Salespeople selling the
latest tactic, promising instant success. But that kind of Marketing rarely works — and it never lasts.
I teach Strategic Marketing that makes it obvious to your ideal prospects that they’d be crazy to
choose anyone but you — anytime, anywhere, at any price. When your Business commands that
kind of authority and trust, does it really matter how fast it happens?
Real success isn’t about speed. It’s about building a Business that gives you financial freedom —
so you can finally pursue the bigger goals and deeper purpose that matter to you. I believe every
Business Owner has a cause worth fighting for … and Marketing done right is the path to fund it …
Local consumers aren’t looking for gimmicks — they’re looking for solutions … They search for the
Business that clearly answers their problems, consistently shows up, and stands apart from the rest …
That’s what I help you become. Not with trendy tactics. But with tested, proven, World-Class Strategies
that put you in a league of your own — and help you build the life you’ve always dreamed of …
The real question isn’t how fast can you get there …
it’s how strong and sustainable do you want your success to be?
Number Three
How Do I Reduce My Marketing and Advertising Costs
Too many Small Business Owners throw money at Marketing and Advertising — only to wonder
where it all went when the results don’t show up. Agencies overpromise. Salespeople push the
same tactics … And before you know it, your profits are gone, eaten alive by shiny objects …
It’s easy to overspend when business feels good — a big sale, a new client, a little extra cash flow.
That’s when many Owners get loose with their budget … upgrading systems, paying for ads, or
saying yes to whatever sounds exciting at the moment. But when the financials come in, the truth
hits hard: they couldn’t actually afford any of it …
That’s not Strategy … That’s reaction … And it’s why so many Small Businesses stay stuck …
Smart, Strategic spending is how real Businesses grow … Cost Management isn’t about cutting
corners — it’s about cutting waste … It’s how you keep more of what you earn, and use it wisely
to multiply results, not just hope for them …
The money leaving your Business deserves just as much attention as the money coming in …
Every dollar matters … And the truth is — you don’t need to spend more to grow … You just
may need to Market smarter …
When you finally work with someone who knows how to build a Business — not just sell you
more Marketing — everything changes … That’s where I come in … I don’t sell you ads … I show
you how to stop wasting money on tactics that weren’t built for you, and start investing in
Strategic Marketing that pays you back — again and again …
Because real profit isn’t in how much you spend … It’s in how well you spend it …
Number Four
How Much Content and Social Media Activity Do I Need
Most Small Business Owners ask, “How much Content or Social Media do I really need?”
The real answer? More than you think — and definitely more than your competitors, if you want
to stand out. The truth is, Social Media and Content aren’t just for posting — they’re powerful tools
for positioning. When done strategically, they build authority, drive trust, and create communities
that keep your brand top-of-mind. But when treated like just another task, they become noise —
and wasted effort. If a competitor creates better, more consistent, more relevant content … you
lose visibility, credibility, and eventually, business …
You don’t win on platforms like Facebook, LinkedIn, or even your blog by talking at people or pitching
all day. You win by educating, engaging, and being the voice of clarity in a sea of confusion. Strategic
Marketing content doesn’t scream “buy now” — it makes it obvious that you’re the only smart choice.
But make no mistake: the workload is real. Quality, consistency, and relevance win the game. If you’re
not ready to play at that level — or don’t have a Strategy that guides every post, article, or comment —
you’ll get lost in the shuffle … Content done right isn’t just Marketing … It’s your market advantage …
Number Five
What’s The Best Way To Generate Quality Leads
Here is the deal: in order to start generating more leads with less time and financial investment,
you first must spend time setting up systems and making some changes. Your goal is to establish
a solid lead tracking and lead management system and make small tweaks to your existing
Lead Generation Strategies.
Do you know where your current leads are coming from, or how many you get on a daily, weekly,
or by-campaign basis? If I asked you to tell me right now what your top Lead Generation Strategies
are, what would you say?
How do You Get Qualified Leads?
The crux of qualified Lead Generation is making decisions based on the market research you
completed on your target market. You basically need to know where to reach your market, and
how to speak to them. When you are designing, executing, and making choices about your Lead
Generation Strategies, always consider these questions. Who is my target market? How does my
target market like to receive info? What motivates my target market to take action? How can I tap
into that motivation? Where can I place my Marketing message so my target market will see it?
What can I offer my target market to entice them to purchase from me?
Remember that when more leads start flowing through your door, you will need to have the resources
and systems in place to give a high level of customer service and to convert them into loyal customers.
You have put effort into generating these qualified leads, but if you do not have the resources in place
to give them the attention required, you will lose them.
Number Six
How Can I Market or Advertise Better
The strength of your Marketing message lies in its ability to speak to the specific wants and
desires of your target market, and tap into their emotional reactions, or hot buttons. When you
push those hot buttons, you motivate your audience to act. The more people you can motivate
to act, the more leads you will have in store and on the other end of the phone line.
A Marketing message is simply a statement or phrase that you use to communicate information
about your business to others. A strong Marketing message will do four things:
Speak to the reader’s needs, wants or problems (hot buttons)
Offer a solution, advantage, or benefit
Describe a point of difference
Motivate the reader to act
The key here is to motivate your target audience to do something after they read or hear the
message. It needs to be strong enough to entice the audience to ask for more information,
visit the website, pick up the phone or walk in the store. You will put your Marketing message
on every piece of Marketing material your business uses for Lead Generation, so it must be
powerful and consistent and speak to the group of people that you have identified as your ideal
customers. Strengthening your Marketing message has the potential to dramatically increase
your Lead Generation before you even change your existing strategies.
Use all the information you gathered about your target market
to figure out what your customer’s hot buttons are.
Describe the value or benefit that your product or service
offers your customers.
Think about the outcome of the value or solution that you provide.
What is your company’s point of difference?
What makes you stand out from the competition?
What is the perception you would like others to have about your business?
Based on the notes you wrote in response to the above questions,
summarize the information into a paragraph of 4 to 5 sentences.
Using descriptive language, synthesize your paragraph into a single sentence
of 15 words or less. This sentence will become your unique Marketing message!
Improve upon your Marketing “message”,
improve your Marketing & Advertising …
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