How Are You Different From The Rest
Do You Have A Message So Compelling It Practically Forces Your Prospects to Buy?
You are at the store waiting in line and you strike up a conversation with the person next to you. They ask you “what do you do?” Most people respond by saying “I’m an Attorney”, “I’m a Consultant” or “I’m a Jeweler” or “I’m a Real Estate Agent”. Not very compelling is it.
Most Business Owners just tell people exactly what they do … not knowing that it is usually the wrong thing to say if you want to peak someone’s interest. And that is where a very good Compelling Message comes into play. Or, a very effective Elevator Pitch.
What you need to know …
Knowing the right way to position what you do can be the difference between a highly successful business and a mediocre one.
Why you need to know this …
The truth is this. No one cares who you are or what you do. They only care about themselves, and what’s important to them. The key is to always frame what you do in terms that relate to prospects who want your product or service.
For example, instead of saying “I’m a Jeweler”, what if the Jeweler said this … “I provide discounted diamonds with the highest quality, the lowest prices and the boldest customer protection guarantee in the industry”.
In less than 10 seconds, would you feel like an absolute fool if you bought a diamond from anyone else but this Jeweler? That is the power of what we refer to as an “Elevator Pitch”.
The cost to you if you fail to act …
Do you have a 10 second Elevator Pitch? Do you have a follow up 30 second pitch in the event someone says, “how do you do that”? If you do not, you are losing a lot of revenue as well as precious market share to your competition. Your message is the heart and soul of your business. It communicates value to you prospects and without it you are doomed to compete forever on price.
Create your very own compelling Elevator Pitch and let us know if we can help you make it a “million-dollar message”.
Take a good look at my “Packages” visit: The Packages
To Your Success,
Dave Smith
P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just let me know, or on my “Services” page, fill out my Discovery Form, and get it to me as soon as you can … Visit this link
It is helping Small Business Owners, Entrepreneurs, and Professionals just like you get the answers and solutions you need to build the business you have always wanted.
I created my “Packages” with the perfect combination of online resources, tools and support to get you out of any financial distress you are presently experiencing … help you get laser-focused on your highest income-producing activities … and help you develop and then apply the fundamentals that build multi-million dollar businesses. They are especially great subscriptions, if you do things yourself, have a Marketing pro already, or have someone on your staff do your Marketing and Advertising … Instead of investing in a Business Coach, you can acquire the same strategies through your inbox …