This blog is about playing the Marketing game to win

 

If you were placed in charge of a war zone …
And you saw the war zone as one big battlefield …
you’re about to lose badly and your boys are going home in body bags …

 

If you want to be a war hero like George S. Patton …
you’d break the large warzone up into dozens of smaller battlefields …
Research the terrain of each battleground and choose battles you can
win with the resources at hand …

 

So pick a small Marketing battlefield today and go win yourself some territory …
Can you give me an example, I hear you ask?

 

Research some Facebook Groups and choose a single Facebook Group
with your target or ideal clients in it …

 

One you can really impact …

 

Make 25 educational comments of value to those in the group …
and those that engage, send a PM to keep the conversation flowing …
The goal is to create 3 warm conversations to HELP those you engaged with …
Keep penetrating that group with your help until you are seen as a valued
member and people start asking for your direction …

 

An offline example of this strategy is going to a Networking Group and
seeing it as a small battleground you can win … Expect to find lots of
“lightweight businesses”, but you’ll also find some excellent clients there …

 

Don’t go once and expect to get anywhere … Penetrate that group with VALUE
until you become the go-to person when someone has a question …

 

That can happen very quickly.

 

Imagine being able to say (like I do),
“I can find any business in here $20,000 – $50,000 without you
needing to spend an extra dollar on Marketing or Advertising”?
And if you need help with what they call an effective Elevator Pitch,
let me know …