Persuasion Marketing

This hopefully will start you on your journey to learning the insider secrets that will allow you to out-market and out-sell your competition. This is literally your first step toward helping you create competition-crushing Marketing …

I teach the secrets to Persuasive Marketing, and how you can use it to influence your prospects to buy what you sell. The Business Owner who understands how to create Messages, Ads and Marketing collateral that follows a persuasion format can literally gain the ability to dominate their market …

Assume for a moment that you’re a brand new Real Estate Agent. Your Broker has just purchased a revolutionary new Social Media Marketing campaign that allows you as an Agent to guarantee to your sellers that you can sell their home within 29 days, and you can guarantee that in writing. If you fail to sell their home within that time frame, they don’t pay any commission when their home is sold.

Unfortunately, as a new Agent, you have no money, no leads and no sales. You need to generate some prospects quickly and get revenue coming in the door. The really bad thing is you have no money to Market your services, to either buyers or sellers. So as a new Agent, what can you do?

Well, what about attending targeted networking events? What if you could attend specific events where prospective Real Estate buyers and sellers would be attending? Most networking events cost little to nothing to attend, and yet with a persuasive message, could prove to be highly productive.

In The Networking Arena

However, at a networking event, you only have a few seconds to grab the attention of each prospect and get them engaged in what you do. Simply telling Real Estate buyers that you can help them find the perfect home, or telling sellers that you can help them find a dream deal, generally won’t produce the desired results. These types of messages simply aren’t persuasive enough …

As a Business Coach and Marketing Strategist, I have taught many – a proven and tested process for creating a highly compelling Elevator Pitch. What if we used that process here? What if our Real Estate Agent followed that format and created a compelling Elevator Pitch for both buyers and sellers?

So think about a networking event. The very first thing someone says to you when you first meet is “Hi, what do you do?” This is the exact moment you need a 10-15 second Elevator Pitch that uses Persuasion Marketing techniques, so you instantly grab the attention of the person you’re speaking with, and compel them to want to know more about what you do …

When our Real Estate Agent communicates with a prospective buyer, such as a Real Estate Investor, what if they said this?

“I help savvy Real Estate Investors take full advantage of the current drop in Real Estate values, by showing them how to acquire multi-million dollar homes for no money down, and add millions to their net worth overnight.”

Now c’mon, if you were a Real Estate Investor looking to buy Real Estate, do you think that little 10 second blurb would have you jumping out of your skin to want to know more?

If our Agent was speaking to a prospective seller, when asked what do you do, what if they said,

“I help frustrated homeowners who are struggling to sell their homes in these financially troubling times, to sell their home in 29 days or less, and for top dollar, guaranteed.”

Both of these messages follow what we call a Persuasion Marketing formula, and I reveal the hidden secrets behind that formula so you can apply it to your business …

Persuasion Marketing is simply organizing the buying and selling processes so you can present compelling information about your product or service that will persuade your prospects to take a specific action. All Marketing should inform and persuade your prospects.

With Persuasion Marketing, you strive to be successful in addressing the wants and needs of all prospects in such a way that you continue to move them through their various stages of decision-making.

The problem is that today, these so-called “Marketing Experts” are teaching Business Owners all sorts of tips, tricks, tools, and gimmicks designed to help them convert a prospect into a client. But here’s the problem, most of them no longer work … Prospects have “wised-up” to the trickery … They have become jaded, skeptical and distrustful …

In an age where fiber optics now dominates the world of communication, absolutely no one believes that you only have 100 phone lines available for your teleseminar. When information products are downloaded from a Landing Page and contain a multitude of electronic products, then how can you have only 25 copies left?

They Are Wising Up!

Prospects have learned how to play the game the hard way. They’ve all been duped by these gimmicks and tricks in the past, and they’ve elected to no longer play. That’s not to say that exclusivity and scarcity no longer work, they just no longer work using the same tired tactics that have been employed for years. Smart Business Owners must start thinking outside the box …

With my Business Coaching, I teach how to Market the correct way, by giving you a process that proves to your prospects, that your business, and your business alone, provides the ultimate value for the price your prospects pay …

Once you know who is buying what you sell, and how they make a decision to buy, your Marketing message must hit a resounding bull’s-eye on your target customer’s hot button by using a highly targeted and strategically placed message that will compel him or her to buy, or at least, to take the next step …

For any type of Marketing to work, it MUST do three things. It MUST grab the reader’s attention, it MUST facilitate the prospect’s information gathering & decision making process, and it MUST provide a specific, low risk, easy to take action that helps them make a good decision …

Persuasive Marketing is a process, NOT an event …
Your competition is treating it as an event …

They send out a postcard, do some posts, spend time and money on a website, or take out an ad, and then sit back and wonder why their phone isn’t ringing, or no one is visiting their website. There’s simply more to Marketing these days than just “getting your name out there” … 

So why is Persuasion Marketing so important today?

Well, for any Business Owner to become successful today, they must provide their prospects with an experience focused on seven very basic fundamentals. Fail to do this and you will never build the business of your dreams. Let’s quickly discuss these fundamentals. It’s critical that you commit these to memory and remember them for the rest of your life as a Business Owner.

They’re based on fundamental human nature, and will be as applicable 500 years from now, as they were 500 years ago …

1. Everyone wants the best deal
2. Always Market to the negative
3. Prospects buy based on emotion
4. Make your business “unique”
5. Create “extraordinary” value
6. Be able to communicate your extraordinary and unique value
7. Prospects buy what they “want” and not what they “need”

I go into depth with these, in my Coaching … For your Marketing message to be effective, you must sharpen the focus of your message to ensure that you actually reach your prospect’s mind, and that you do so with enough impact that he or she will pick up the phone, walk into the store, or go to the web site and get involved with your business.

But here’s the problem:

Your prospects are swimming, drowning, and suffocating in Marketing messages. We all are. Today, we live in a media-saturated world where we’re endlessly exposed to a constant barrage of advertising messages from the moment we wake up to the time we go to bed. From television and radio, our morning newspaper and favorite magazines, our e-mail inboxes and the web sites we visit, on billboards, subway signage and park benches, messages claw at our eyes and ears for attention around the clock.

Now we even find ads on fruit in the supermarket, corporate signage on secluded nature trails and Marketing pamphlets promoting products in dental and medical offices. And that flood of Marketing messages is only going to continue to grow.

Because they’re inundated with Marketing messages, your prospects will filter most of these messages right out of their conscious thought — unless one happens to hit them squarely on their hot button. You have to put time and effort into investigating exactly who your prospects are, what their most pressing want is, and how your business fulfills that want.

That’s why you always begin with a Target Customer Profile, and then understand their thought process. Or, part of the fundamentals that grow a business … Once you know who is buying what you sell, and how they make a decision to buy, your Marketing message must hit a resounding bull’s-eye on your target customer’s hot button, by using a highly targeted and strategically placed message that will compel him or her to buy, or at least, to take the next step …

In Conclusion

If you act on this information, you should see a dramatic increase in the number of leads you begin to generate, the number of clients you begin to attract, and the amount of money you see accumulating on your bottom line …

I can also promise you this. Your competition isn’t doing any of this. If you take action right now, you will position yourself and your business so far ahead of the curve, they won’t know what has hit them. You will be positioning your business as the obvious choice for any prospect interested in what you sell to do business with you, and you alone …

You will set your business up as the premier dominant force in your industry, and virtually no one will be able to compete with you again. You will simply offer so much additional value that, even if you charge double the price as your competition, your value will supersede the price and make buying from you a total no-brainer …