Today I’d like to talk about how to turn prospects into customers and retain them for future Marketing in Brevard County Florida (or anywhere else you do business). While, your Marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal … You need to be:

Inviting, Informative, Educational, and Enjoyable

 

The biggest fear of most new customers is the dread Buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product or service that delivers on the Marketing claims you’ve made …

 

However, this can still occur.
There are two ways to deal with this:

Offer to refund money – no questions asked
Offer a bonus they can keep even if they return the product

 

These offers alone will also mitigate Buyer’s remorse because the customer will trust you more, just for offering these things.

 

 

 

There are a number of other ways to
turn a prospect into a customer:

Offer a special price as an opportunity for you to test the market.

Offer a lower price with the reason of pushing inventory to pay a tax bill,
for your kid’s’ braces, or another tangible reason. Customers love that this
makes you feel so much more human.

Offer a referral incentive.

Offer a smaller, more inexpensive product first to build trust.

Offer package deals.

Offer to charge less for their first purchase if they become a repeat customer.

Offer extra incentives-longer warranties, free bonuses if ordered by a set date.

Offer financing options, if applicable.

Offer a bonus if they pay in full.

Offer special packaging or delivery.

Offer “name your own price” incentives.

Offer comparative data or other comparison tools.

Offer a trade-up or upgrade to something they already have.

Offer additional, educational information to help them make the decision.

 

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products or services and target market.

 

Remember this …

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun
to do business with you, you’ll loft your company above the competition.” Jay Abraham

 

Need help with figuring out the best strategy for converting prospects into customers? IMJustice Marketing gives you exclusive access to a mountain of resources and tools whether as your Business Coach or only subscribing to Coaching Strategies through email … And you must know, this is with information from some of the greatest Marketing and Business minds on Earth. It’s more affordable than you think. With my Coaching or my subscriptions, you are unbeatable in business. I guarantee it!

 

 

Dave Smith
Business Coach & Marketing Strategist

IMJustice Marketing