… Some Call It Magic …
Others Call It – Strategic Marketing

Attract more clients, more often, with less guesswork and lower cost — using principles that feel like magic, but are 100% strategic.

This information is your first step toward creating competition-crushing Marketing. It’s a great “strategic” advantage to learn and understand the secrets to Persuasive Marketing, and how you can use it to influence your prospects to buy what you sell. The Business Owner who understands how to create Messages, Ads and Marketing Collateral that follows a persuasion format can literally gain the ability to dominate their market.

Assume for a moment that you’re a brand-new Real Estate Agent. Your Broker has just purchased a revolutionary new Social Media Marketing Campaign that allows you as an agent to guarantee to your sellers that you can sell their home within 29 days, and you can guarantee that in writing. If you fail to sell their home within that time frame, they don’t pay any commission when their home is sold.

Unfortunately, as a new Agent, you have no money, no leads and no sales. You need to generate some prospects quickly and get revenue coming in the door. The really bad thing is you have no money to market your services, to either buyers or sellers. So as a new Agent, what can you do?

Well, what about attending targeted Networking events? What if you could attend specific events where prospective Real Estate buyers and sellers would be attending? Most Networking events cost little to nothing to attend, and yet with a persuasive message, they could prove to be highly productive.

However, at a Networking event, you only have a few seconds to grab the attention of each prospect and get them engaged in what you do. Simply telling Real Estate buyers that you can help them find the perfect home, or telling sellers that you can help them find a dream deal, generally won’t produce the desired results. These types of messages simply aren’t persuasive enough.

Let’s Dive a Bit Deeper

I teach a tested and proven process for creating a highly compelling Elevator Pitch. What if we used that process here? What if our Real Estate Agent followed that format and created a compelling Elevator Pitch for both buyers and sellers?

So, think about a Networking Event. The very first thing someone says to you when you first meet is “hi, what do you do?” This is the exact moment you need a 10-15 second Elevator Pitch that uses Persuasion Marketing techniques, so you instantly grab the attention of the person you’re speaking with, and compel them to want to know more about what you do.

When our Real Estate Agent hears those words from a prospective buyer, such as a Real Estate Investor, what if they responded by saying this?

“I help savvy Real Estate Investors take full advantage of the current drop in Real Estate values by showing them how to acquire multimillion dollar homes for no money down and add millions to their net worth overnight”.

Now c’mon, if you were a Real Estate Investor looking to buy Real Estate, do you think that little 10 second blurb would have you jumping out of your skin to want to know more?

If our Agent was speaking to a prospective seller, when asked what do you do, what if they said,

“I help frustrated Homeowners who are struggling to sell their homes in these financially troubling times, to sell their home in 29 days or less and for top dollar, guaranteed”.

Both messages follow what we call a Persuasion Marketing formula, and when you learn and apply the secrets behind that formula to your business, you now become the obvious choice to your ideal or target customers / clients …

More Clients … More Often …
No Guesswork … Lower Cost …

Persuasion Marketing is simply organizing the buying and selling processes so you can present compelling information about your product or service that will persuade your prospects to take specific action. All Marketing should inform and persuade your prospects.

With Persuasion Marketing, you strive to be successful in addressing the wants and needs of all prospects in such a way that you continue to move them through their various stages of decision-making … (their decision-making process) …

Magic?
No — Just Strategic Marketing
That Actually Works

The problem is that today, the so-called “Marketing Experts” are teaching Business Owners all sorts of tips, tricks, tools, and gimmicks designed to help them convert a prospect into a client. But here’s the problem, most of them no longer work. Prospects have “wised-up” to the trickery. They have become jaded, skeptical and distrustful.

In an age where fiber optics now dominates the world of communication, absolutely no one believes that you only have 100 phone lines available for your teleseminar. When information products are downloaded from a Landing Page and contain a multitude of electronic products, then how can you have only 20 copies left?

Prospects have learned how to play the game the hard way. They’ve all been duped by these gimmicks and tricks in the past, and they’ve elected to no longer play. That’s not to say that exclusivity and scarcity no longer work, they just no longer work using the same tired tactics that have been employed for years … Smart Business Owners must start thinking outside the box …

Once You Understand
Their Decision-Making Process

As a Business Coach and Marketing Strategist, I teach how to market the correct way by revealing a process that proves to your prospects that your business, and your business alone, provides the ultimate value for the price your prospects pay.

Once you know who is buying what you sell, and how they make a decision to buy, your Marketing message must hit a resounding bull’s-eye on your target customer’s hot button by using a highly targeted and strategically placed message that will compel him or her to buy, or at least, to take the next step.

For any type of Marketing to work, it MUST do three things. It MUST grab the reader’s attention, it MUST facilitate the prospect’s information gathering & decision-making process, and it MUST provide a specific, low risk, easy-to-take action that helps them make a good decision …

Persuasive Marketing is a process, NOT an event …
Your competition is treating it as an event …

They send out a postcard, publish a post about themselves or their products, attend endless online so-called “Smart Connects”, or build a website, and then sit back and wonder why their phone isn’t ringing, or no one is “raising their hand”.

There’s simply more to Marketing these days than just “getting your name (or what you offer), out there” …

So, Why Is This Important

Now, what does this mean for you, the Business Owner who is in the role of persuader?  Knowledgeable persuaders don’t force persuasion partners into icy water! Skilled Business Owners don’t demand 300% more energy for decisions by their prospects. They help their prospects make good decisions by learning what they want, doing the heavy thinking for them and then determining how to position the discussion to create an emotional reaction …

Once you master Persuasion Marketing, you will have the unprecedented ability to attract more clients, attract them with greater frequency, at a lower cost, and with total and complete confidence and certainty …

So why is Persuasion Marketing so important today?
Well, for any Business Owner to become successful today, they must provide their prospects with an experience focused on seven very basic fundamentals. Fail to do this and you will never build the business of your dreams …

I teach these fundamentals as a Business Coach, and they are tested and proven repeatedly … Your Marketing MUST help the prospect gather information that aids them in their decision-making process. That’s why you must develop a client profile and map out your prospects thought process. Without these fundamentals in place, you won’t know the right information to provide them with.

I can also promise you this …

Your competition isn’t doing any of this. If you take action right now, you will position yourself and your business so far ahead of the curve, they won’t know what has hit them. You will be positioning your business as the obvious choice for any prospect interested in what you sell, to do business with you, and you alone … 

You will set your business up as the premier dominant force in your industry, and virtually no one will be able to compete with you again. You will simply offer so much additional value that, even if you charge double the price as your competition, your value will supersede the price and make buying from you a total no-brainer …