….. What Is The Entire Answer Then …..
………. Most Small Business Owners get this wrong ………. Website traffic is often times thought of as the single most important factor when it comes to the success of a website (or your business), but that statement needs to be thoroughly broken down. Although it’s true that a constant stream of traffic can be the lifeblood of a website and business, the quality of the traffic is far more important than the quantity.
Of course, any amount of website traffic is better than no traffic at all … But even if you have the most perfect website, and put a lot of time energy and money into it, your site is doomed to fail if you are not getting visitors that are looking for the products, services or information you have available on your site, or in your offerings.
It’s easy to get caught up in a numbers game, or even led astray by Marketing so-called experts. It’s exciting to see the number of visitors to your site climb from a few a day to a few hundred a day. On the surface, this looks like exactly what you want but if your visitors are looking for something other than what you are offering, or you are not providing answers or solutions to their problems, issues, concerns, or frustrations, for the most part, your website traffic is wasted. And it won’t produce much of anything …
You could have a great website design, compelling copy, the lowest prices and fantastic specials but all your efforts will be useless unless your website is drawing traffic that is interested in what you are providing or promoting. What you need are visitors specifically interested in your product or service — and that’s called “targeted traffic” …
Targeted vs Website Traffic
Don’t think of targeted traffic as a sub-category of website traffic because they really are two separate entities. If you’re Marketing plan is designed to drive as much website traffic as possible to your site, no matter what kind of traffic it is, then you’re not making effective use of your time and you’re setting yourself up for disappointment.
The internet is a very different venue than a shopping mall. A shopping mall relies on unfocused traffic, wondering from store to store, not looking for anything in particular but willing to spend it’s money on an impulse. Believe it or not, people surfing the internet will leave a website after viewing it for only about 2 seconds. They’re looking for specific items or information and if they don’t quickly find what they are looking for on your site, they’ll click out of your site and go to one of the other millions of sites …
That’s why most of the successful websites are tightly focused on their “niche”, and their Marketing plan is focused on driving people to their site that are looking for what they offer – they understand the importance of “targeted traffic” …
Of course, targeted traffic and a website focused on a particular “niche” go hand and hand. Think about your website. Does it really lend itself to a specific product or service, or is it so broad that it tends to confuse potential customers?
Here are a few tips for targeted traffic
Design your website to promote one particular product or service as your main item.
Determine the type of people that will be interested in your product or service and have your website to be attractive to them.
Establish the items or services that are “closely” related to what you’re promoting on your website. If you think that they would be interesting to your visitors, offer those items on your website as well.
Keep a constant flow of free content, that your visitors will find useful, on your website and add new content and information often. Invite your visitors back to your site to see the new material you’re constantly adding.
Keep in mind, a website that’s focused on a particular “niche” item or service lends itself to targeted traffic simply because there is something specific to target and the more targeted traffic your site receives, the more productive your site will be.
There are many conventional and many nonconventional ways to drive targeted traffic to your website. As a Business Coach and Marketing Consultant, I constantly write, post, and produce information addressing as much of this as I possibly can …
The purpose of this particular article is to point out the difference between website traffic and targeted traffic. To also point out that you must “connect” with your targeted or ideal audience. If you do not with your content, you will basically go nowhere, and have a real nice-looking “storefront” of a website, that cost you money to erect.
More isn’t always better and if you focus your Marketing on answering or solving the problems, fears, challenges, frustrations, uncertainties, concerns, and issues of your ideal customer, you’ll quickly find that the hits your getting on your website aren’t just empty numbers – they’ll be potential customers and, more importantly, sales …
Here’s To Your Success!