“Work To Your Strengths”
(one of my approaches)

We need to get honest and mark the spot where you stand today.

Think of that very important little red arrow on the map that says,
“You are Here”. I would do a complete and harsh inventory of your
strengths and weaknesses. Then draw these back to how they relate
to your competition.

 

 

Here are some great areas
to start in your business:

 

How do you currently generate revenue
(HINT: you’ll have 3 or less revenue-generating activities
and you’re not spending enough time on any of them)
How do you go about generating “leads” … And nurture them …

 

Create a list of personal and business “assets”
Character, experience, expertise, contacts, and knowledge.

 

Clearly define your Market-Dominating Position
If you don’t know what this means, you better contact me like yesterday.
It’s how you differentiate, and how you provide tremendous value.

 

What businesses benefit when you succeed
(If you renovate homes then the guy that sells you the wood benefits).
List these and think of Joint Venture Partnerships or Strategic Alliances.

 

Detail your costs of generating a new client
and compare this number to the lifetime value of a client or customer.

 

How do you generate referrals from existing clients
and at what point do you ask
(this should be done in a “high moment” [no I don’t mean getting stoned with
your clients] … as in just after success … Investment Advisors are famous
for this … after an investing success, they get you on the phone and try to
get you to empty your bank account.

 

What is your process for reactivating old clients?
I bet it doesn’t exist … When this strategy works, you will be amazed

 

How are you Up-Selling, Cross-Selling, or Down-Selling?

Huge profit-generating strategies, that most just don’t get involved with.

Study Client Retention over the past couple of years
and look for trends and ways to improve.

 

 

Now think of what problem the above list helps you solve?
Successful business is solving problems.

Businesses tend to operate very tactically and never get around to a
strategic game plan of identifying strengths. You need to know what
you are doing right and what you’re doing wrong in order to improve.