7 Deadly Marketing Mistakes That Businesses Make

Failure to write a powerful headline

Newspaper Ad, Email Message or Press Release, you must create a powerful headline.
Research suggests it’s the most important part of your ad. It’s absolutely essential to
draw your prospective customers in …

 

Absence of an irresistible offer

In Marketing, 40% of the response that you receive from your prospects is directly
related to your offer. In today’s competitive marketplace, you need to present an
offer that they simply can’t resist … (like discounts or a free report) …

 

A weak or non-existent call to action

Every single time you create an ad, you want to direct your prospective client or
customer to take a specific action. This action can be to call a toll-free number,
visit a website, or to place an order … If you fail, they won’t do anything …

 

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An inadequate list

Even if you have the best product since sliced bread, you need highly targeted and
responsive prospects. This can be accomplished by building a list. The best way to
accomplish this is by asking prospects to supply you with their name and email in
exchange for your “irresistible free offer” … Most Marketers agree that growing a list
is perhaps one of the most important jobs for any Small Business …

 

Relying on one Marketing message

On average, consumers are exposed to over 4,000 Marketing messages every day.
Research suggests that your customers will need to see your Marketing message
between 7 and 12 times before they even take notice. That means you can never
rely on sending one message to your prospects. Decide how you will deliver your
message and then make sure you do it often …

 

Failure to measure campaign effectiveness

No matter how you measure your Marketing, you must understand what is
working and what is not working so that you can be extremely effective …

 

Not communicating with your current customers

It’s vital to provide ongoing communication with your current customer base. You’ve
spent valuable time and money acquiring new customers. 20% of your current customers
will purchase from you again. Make sure that you communicate with your customers on a
regular basis, solicit their feedback and provide value to them over the long-term. This
will help build your business over time …

 

 

Dave Smith and IMJustice Marketing gray signature