Marketing and Advertising Problems
taught, learned, and sold all wrong … The right information, at the right time,
and in the right order can transform businesses and lives … My focus here is
on some “problems” in Marketing … Everything you’ve ever learned about
generating leads and growing your business is wrong … And I clarify this! … (321) 622-5756 … Marketing and Advertising is
Everything you’ve ever heard, everything you’ve ever tried,
and everything you’ve ever done — it’s all wrong. I teach how
to achieve massive leverage with your Marketing, meaning
simply that you’ll make more money for the same time, the
same money, and the same effort you’re expending right now.
Why will this enable you to dominate your local market? Simple …
Most businesses simply don’t know how to do this. They don’t understand the
tremendous untapped potential that lies within their Marketing. Most businesses
today spend some money on Marketing and Advertising, and then decide that
whatever results they get from that Marketing is probably about as good as it’s
going to get. They realize results can fluctuate up and down, but never imagine
that business or even life-transforming results are even remotely possible …
I’m here to tell you point blank that nothing could be further from the truth.
The Marketing I teach is based on unchanging principles of human nature that
dictate that people always want to make the best buying decision possible, and
therefore, Marketing’s job, your job, is not to yak incessantly about how great
you are, or how low your prices are. Your job is to position your prospective
buyers, so they have total control over the decision-making process, based on
them having enough quantity and quality of information to determine that
they’re receiving the most value for the price they pay …
My Methods To Help The Small Business Owner Grow
There are two main components to any Marketing plan:
Strategic Marketing and Tactical Marketing
Strategic Marketing is the content of your message. It’s what you say and how you say it, including the concepts you choose to focus on, the words and images you use to communicate those concepts, and the tone in which the message is delivered.
Tactical Marketing on the other hand, has to do with the execution of the Strategic Marketing, such as placing ads, building a website, attending trade shows and things like that.
If I ask a Business Owner about their Marketing plan, the answer almost always comes back in terms of Tactical Marketing: They send direct mail, run radio ads, create a website … those kinds of things. But the key to effective Marketing is to master the Strategic side, NOT the Tactical. What you say in your Marketing, and how you say it, are almost always more important than the Marketing medium where you say it.
Both are important of course, but the real leverage is in the
messaging itself, and that’s the Strategic side of Marketing.
Business Coach & Marketing Strategist