Marketing and Advertising Concerns
The YouTube Video Link … (321) 622-5756 … If you aren’t taking the
time to properly optimize your website and your content everywhere you
can, or making use of the tools that are available to your company, then you
will continue to fail to generate the leads needed to keep your business going.
It doesn’t matter what kind of business you’re in, if you aren’t able to generate
new leads and turn them into paying customers, your company will never succeed.
You need to constantly bring in new customers if you want your business to thrive.
It sounds like a simple task to generate more leads, but you’ve spent a ton of time
and resources on your Marketing strategy, but don’t seem to be getting the results
that you had expected. Then, understand this. There are dozens and dozens of
Lead Generating Strategies and Tactics … Believe me, there really are many …
Generating more leads is anything but easy and if you don’t have a solid Marketing
strategy that will drive more traffic to your website, you’ll never be able to generate
the leads you need for your business to succeed. Some of the most common reasons
why businesses fail to drive traffic to their site and generate more leads include:
● Your company website isn’t optimized correctly or Mobile-friendly.
● Your website “above the fold” is all platitudes and common jargon.
● Your homepage isn’t designed to “engage” the customers.
● You don’t have anything compelling that directs your visitors to take action.
● Your content is poor quality and you aren’t posting consistently. (Massively!)
● You’re not utilizing Email Marketing to reach your target audience.
● Someone told you to do a couple of things, like set it and forget it, and that was enough.
● And, you spend too much time on “tactics”, and not “strategy” …
To be successful in Online Marketing, your strategies won’t be all that different
from traditional Marketing strategies that you’re used to; they will just use some
slightly different methods than you may be used to. Marketing strategies, whether
they are conventional or general, all have the same goals; bring in customers who
purchase from your business and to increase brand awareness …
A good Online Marketing Plan will improve the number of visitors that your
business website sees (or your Social profiles), as well as the number of
conversions that result in sales. You always need to be making a conscious
effort to remind yourself that your site is nothing more than a white elephant
in the sense that no matter how pretty and fancy it is, if it doesn’t engage and
convert your visitors into qualified leads, then it’s pretty much worthless …
Your Online Marketing plan will be wide-ranging and may include a number
of different strategies including Blogging, Social Media, webinars, SEO, and
Email Marketing. One of the primary benefits of Online Marketing is the
incredible market reach. This means that you need to develop a Marketing
plan that is tailored to reach a broad audience …
Here’s To Your Success!
Business Coach & Marketing Strategist