Marketing and Advertising Issues


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Advertise for the NOW Buyers … They represent 1-5% of ALL Buyers.
When we figure out the often ignored Buyers Journey, we start to target
EVERYONE ELSE, and increase our revenue and profits dramatically …


It can be difficult to determine the best type of content to create
for each of the Buyer’s Journey stages. Or at least, it was …

Business Coaches help you decide on the best types of content to create
for the Buyer’s Journey stages and how to use each most effectively to
“bring along” or nurture Buyers toward your offerings, or a sale …

Each time you create a piece of content to ensure you’re making the
best decision to suit the wants and needs of your ideal buyer, your
business will reap the rewards of that …



What Is the Buyer’s Journey?

Just so we’re all on the same page, let’s run through a quick definition of
what the Buyer’s Journey is and what the Buyer’s Journey stages look like.

Simply put, the Buyer’s Journey is the combination of steps a prospect or
lead goes through before becoming a paying customer. Technically, the
stages extend beyond the purchase and into post-purchase and repurchase.


The three main stages of the Buyers Journey are

• Awareness
• Consideration
• Decision



In the awareness stage, your prospect is just becoming aware of the fact
that they have a problem or a need. They know little about the possible ways
to meet that need or solve that problem. They are in an information-gathering
state, and not yet ready to decide what they will purchase, and from whom …


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The consideration stage is about defining options. This is not the stage where
they decide which option is best for them. Instead, they’re putting all their
options out on the table so that they might make the best decision possible.

In this stage, prospects are not yet ready to buy. They still need help deciding
on how to best resolve their issue … They are more qualified than those in the
awareness stage, but many sales teams choose not to invest resources into
making contact with consideration-stage buyers … (a very big mistake) …


As you may have already deciphered, when people enter the decision stage,
they are ready to buy. They have determined their options in the consideration
stage, and are looking for information on why they should choose your brand.


This is where you finally get to tout the benefits of your product or service
with gusto. The mistake that so many brands make is that they spend all their
time putting decision-stage ads and web pages in front of people that aren’t
yet ready to see them …


To Your Success,



Dave Smith
Business Coach & Marketing Strategist

IMJustice Marketing



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