The YouTube Video Link   …  (321) 622-5756 … The Fundamentals of growing any Business are often overlooked or just not discussed. Business Coaches do this, and it alleviates many of the uncertainties when Marketing, Advertising, and growing your business … 




For any Business Owner to become successful today, they must provide their prospects with an experience focused on seven very basic fundamentals. Fail to do this and you will never build the business of your dreams.

It is critical that you commit these to memory and remember them for the rest of your life as a Business Owner. They are based on fundamental human nature and will be as applicable 500 years from now as they were 500 years ago.


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Prospects love to buy, but they hate to be sold to. When you know and understand exactly what they want, and then you innovate your business to give them what they want, you make your business the obvious choice for them to buy from. They want to buy what you sell, and don’t need to be sold on anything. Your job as the Business Owner is to make sure your business offers them exactly what they want, and that means positioning yourself in a niche market, and then innovating your business to give that niche exactly what they’re looking for.


FUNDAMENTAL #1Everyone wants the “Best Deal”

FUNDAMENTAL #2Always Market to the negative

FUNDAMENTAL #3Prospects buy based on emotion

FUNDAMENTAL #4Make your business “Unique”

FUNDAMENTAL #5Create “Extraordinary Value”

FUNDAMENTAL #6Be able to communicate your uniqueness and extraordinary value

FUNDAMENTAL #7Prospects buy what they WANT, NOT what they NEED



As Always, Here’s To Your Success!





Dave Smith
Business Coach & Marketing Strategist

IMJustice Marketing




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