Everything Is Wrong With Your Marketing
– And I can help you fix it! –
Everything You’ve Ever Learned About Generating Leads And Growing Your Business Is Wrong!
I’m going to teach you how to achieve massive leverage with your Marketing, meaning simply that you’ll make more money for the same time, the same money, and the same effort you’re expending right now. Why will this enable you to dominate your local market? Simple … most businesses simply don’t know how to do this. They don’t understand the tremendous untapped potential that lies within their Marketing.
Most businesses today spend some money on Marketing and Advertising, and then decide that whatever results they get from that Marketing is probably about as good as it’s going to get. They realize that their results can fluctuate up and down, but they never imagine that doing things differently, or with some minor adjustments, it could potentially transform their business and life …
I must tell you that nothing could be further from the truth …
The Marketing I teach is based on unchanging principles of human nature, that dictate that people always want to make the best buying decision possible, and therefore, Marketing’s job, your job, is not to yak incessantly about how great you are, or how low your prices are. Your job is to position your prospective buyers, so they have total control over the decision-making process, based on them having enough quantity and quality of information to determine that they’re receiving the most value for the price they pay.
What I’m talking about is truly a breakthrough in Marketing and Advertising, yet it’s simple and easy to understand. There are thousands of client successes to prove that this works literally every time it’s implemented properly, regardless of what business or industry they’re in. It’s very common-sense principles of Marketing that you’ll be able to instantly validate and embrace, principles that will give you a clear vision of what your Marketing is supposed to look like and, just as importantly, what it’s not supposed to look like.
They consist of fundamental formulas and strategies to not only make your Marketing work better, but to enable you to create what is called “Competition-Crushing” Marketing. You need to see how powerful all of this is, and allow yourself to comprehend what the possibilities are for your business, and what a significant advantage you’ll hold over your competitors when you implement it …
Strategic and Tactical Marketing
There are two main components to any Marketing plan:
Strategic Marketing and Tactical Marketing.
Strategic Marketing is the content of your message. It’s what you say and how you say it, including the concepts you choose to focus on, the words and images you use to communicate those concepts, and the tone in which the message is delivered. Tactical Marketing on the other hand, has to do with the execution of the Strategic Marketing, such as placing ads, building a website, attending trade shows and things like that. If I ask a Business Owner about their Marketing plan, the answer almost always comes back in terms of Tactical Marketing: They send direct mail, run Radio Ads, run TV Ads, run Social Media Ads, create a website … those kinds of things.
But the key to effective Marketing is to master the Strategic side, NOT the Tactical.
What you say in your Marketing, and how you say it, are almost always more important than the Marketing medium where you say it. Both are important of course, but the real leverage is in the messaging itself, and that’s the Strategic side of Marketing. In fact, when a Marketing campaign bombs, the tendency is almost always to blame the Marketing medium like the TV or radio station, or Social Media platform, which is the tactical part of the plan, without any regard to how good or bad the Strategy behind that Marketing piece was.
I teach how to say things in a way that will make a profound difference in Marketing results. This approach has been successfully implemented in over 400 different industries, including Coaches, Consultants, Contractors, Business Brokers, Accountants, Financial companies, Retail stores, Real Estate companies, Home Builders, Restaurants, Software companies, Doctors, Dentists, Remodelers, Internet companies, Manufacturing companies, and anything and everything else you can think of. It has even helped a $10 per hour Dog Walker build his business to over half a million dollars.
This revolutionary new lead generation system (deploying Strategy over Tactics) works with all sizes of businesses, from startups, and clear up to Fortune 500 companies. This approach will let you FINALLY quit competing on price and start selling your product or service for what they and you are really worth. You’ll drive in more leads, and often see an increase in your advertising response by 2, to more than 100 times. You’ll also convert a higher percentage of those leads and make your salespeople into superstars if you have them. You’ll increase the amount of your average sale, and your list of clients that pay, stay and refer will increase significantly. In short, you’ll get a bigger bang for your Marketing buck. But maybe best of all, you will FINALLY have total control over your Marketing and lead generation results.
The Crux of The Problem
All of us alive today, with no exceptions, grew up in an era where almost all of the advertising you’ve ever seen or heard is a product of the era of the brand-builders. Over time, we’ve all become conditioned as to what constitutes a good advertisement. We learned the fundamental pattern for what to put into a commercial. We learned about slogans and jingles and being funny. We learned that, in Marketing and Advertising, the outside perception (of the consumer) no longer has to reflect the inside reality (of who and what you are or offer).
And as a result of this new breed of Advertising, jargon has now started to dominate ALL Marketing and Advertising. Think of jargon as words or phrases that are drearily commonplace and predictable … that lack power to evoke interest through overuse or repetition … and that are nevertheless stated as if they were original or significant. In Advertising, you see and hear jargon all the time.
You simply can’t describe, demonstrate, exhibit, reveal, or display your inside reality using jargon. It’s impossible! And unfortunately, the result is an outside perception that you’re no different than anyone else. There’s absolutely no distinction, no separation, and no differentiation. You just flat-out can’t make your inside reality and outside perception match up when you use jargon like this. Or platitudes!
My passion is for you, the Small Business Owner who must scrape, fight and battle every day just to earn a living. I offer this kind of expertise to help others reach the ultimate pinnacle of life: financial freedom for them and their families, along with the ability to do whatever they want with their time and money. After all, they more than likely started their business because they have a true passion for what they do. But when Marketing is ineffective, owning your own business can become no more than working a poorly paying job.
Compelling and successful Marketing can provide the financial freedom to pursue real, true ambitions in life. I believe that everybody has a cause, a cause that can be more fully pursued and supported when you’re financially independent. I help Business Owners, Entrepreneurs, and Professionals reach that goal. I have the tools, resources and support to help you accomplish this. I show you how effective Marketing can really be for your company. And you won’t be disappointed.
Thanks for investing your time with me while reading this report. I wrote a 22 page Ebook about this subject matter. I do a very thorough deep dive into it all … If you request it from me, I will gladly send you a copy … As long as you read it, and share your thoughts … 🙂 …