The Marketing Audit
The Marketing Audit by definition, refers to the comprehensive, systematic, analysis,
evaluation and the interpretation of the business Marketing environment, both internal
and external, its goals, objectives, strategies, and the principles to ascertain the areas
of problems and opportunities. The Marketing Audit also is to recommend a plan of
action to grow the business better than ever.
The Marketing Audit typically has 4 major characteristics:
It should be comprehensive and broad in focus covering the entire Marketing
environment. It should be an objective exercise and independent of the managers
directly involved in making the Marketing decisions of the business.
A good Marketing Audit should be comprehensive, systematic, independent and
conducted with some regularity. (But we won’t discuss that yet). Components to
examine include the external environment, your internal organization and systems,
the overall Marketing Strategies and Tactics and their productivity and functionality.
Below you will get a glimpse of the 3 different
Marketing Audit Categories, and the worth of them
is immeasurable for assessing & information gathering
to have your Business understand what the score is.
Profit Generating Questions
Leads (rating yourself 0-5 for the questions)
Conversions (more rating yourself from 0-5)
Transactions (more rating yourself questions)
Higher prices (and this is where it gets interesting)
Profits (very important and necessary)
All about Building a Million Dollar Business (educational)
Your Dreams and Vision
Step One … The Dream
Step Two … Your Purpose
Step Three … Strengths and Weaknesses
Step Four … Your Business Today
Step Five … Your Customers
Step Six … Your Market
Step Seven … Your Advantage
Step Eight … Your Competition
Step Nine … Your Goals
Step Ten … Your Intention
The Total and Complete
Business Coach Questions
Business Information
General Questions
Business and Planning
Financial
Pre-Sale Inquiries
Sales
After Sales
Marketing and Advertising Promotion
If you DON’T have a website
If you DO have a website
Database Management
Staff (if any)
Time Management
About You
Marketing Audit Action Points
Referrals
A Marketing Audit helps Business Owners explore all of the Marketing activities
currently being implemented while evaluating if those activities are successful …
Then you can make informed decisions about how to improve activities or employ
new strategies and tactics to achieve greater success in your Marketing efforts.
The purpose of a Marketing Audit is not to criticize particular activities, but rather
to identify whether there are any working practices that could be more effective …
To Clarify
This Audit typically takes 30 days (give or take), and has many different variables to it.
There are 3 available options to choose for your Audit … Silver, Gold, and Premium …
They can take place over the phone or in person … Depending, they could take
more than one phone call to complete … Especially the Premium Choice …
Silver
A smaller version, 30+ questions, the crux of your Marketing
Gold
The complete 24 page Business Coaching Audit
Premium
The entire Quick Start, Dare To Dream, and Gold Audits
This should take place over 3 separate phone calls or meetings
And can you say DEAL? You will not see this anywhere else. I promise!
ESPECIALLY, the Revenue-Generating questions I ask you!
These same Audits can range from $1000 and up to $5000 …
All of this time and effort for you and your livelihood
$250, $500, or $750 one-time
