Strategic Marketing Over Tactical Marketing


This Strategic Marketing over Tactical Marketing ideology I teach is based on unchanging principles of human nature that dictate that people always want to make the best buying decision possible, and therefore … Marketing’s job — your job — is not to yak incessantly about how great you are. or how low your prices are. Your job is to position your prospective buyer’s so they have total control over the decision-making process … based on them having enough quantity and quality of information to determine that they’re receiving the most value for the price they pay.


A Clear Vision with Strategic Marketing

The is truly a breakthrough in Marketing and Advertising, yet it’s simple and easy to understand. There are hundreds of client success stories to prove that this works literally every time it’s implemented properly, regardless of what business or industry you are in. I’m going to introduce you to some very common-sense principles of Marketing that you’ll be able to instantly validate and embrace … principles that will give you a clear vision of what your Marketing is supposed to look like and, just as importantly, what it’s not supposed to look like.


I want to show you the Fundamental Formulas and Strategies to not only make your Marketing work better … but to enable you to create what I call “Competition-Crushing” Marketing. I want you to see how powerful all of this is … allow you to comprehend what the possibilities are for your business … and what a significant advantage you will hold over your competitors when you implement it. So let’s get started. What say you?


The Two Main Marketing Components

There are two main components to any Marketing plan: Strategic Marketing and Tactical Marketing.

Strategic Marketing is the content of your message. It’s what you say and how you say it, including the concepts that you choose to focus on, the words and images you use to communicate those concepts, and the tone in which the message is delivered.

Tactical Marketing on the other hand, has to do with the execution or implementation of the Strategic Marketing … such as placing ads, building a website, attending trade shows and things like that. If I ask a Business Owner about their Marketing plan, the answer almost always comes back in terms of Tactical┬áMarketing: They send direct mail, run radio ads, create a website … those kinds of things.


The Key To Strategic Marketing and Success

But the key to effective Marketing is to master the Strategic side … NOT the Tactical. What you say in your Marketing … and how you say it … are almost always more important than the Marketing medium where you say it.

Both are important of course, but the real leverage is in the messaging itself … and that’s the Strategic side of Marketing. In fact, when a Marketing campaign bombs, the tendency is almost always to blame the Marketing medium like the TV or radio station, which is the Tactical part of the plan, without any regard to how good or bad the strategy behind that Marketing piece was. With the right Business Coach or Marketing Consultant, you’ll learn how to say things in a way that will make a profound difference in your Marketing results.

This Marketing has been successfully implemented in over 400 different industries, including Business Coaches, Social Media Consultants, Contractors, Business Brokers, Accountants, Financial Companies, Retail Stores, Real Estate Companies, Home Builders, Restaurants, Software Companies, Doctors, Dentists, Remodelers, Internet Companies, Manufacturing Companies, and anything and everything else you can think of. It has even been used to help a $10 per hour Dog Walker build his business to over half a million dollars. This revolutionary Lead Generation works with all sizes of businesses … from start-ups … clear up to Fortune 500 companies. But my true passion lies in working with Small Businesses averaging $2 million in revenue and below.


Dominating With Strategic Marketing

This Strategic Marketing methodology will let you FINALLY quit competing on price … and start selling your product or service for what they are really worth. You’ll drive in more leads … and often see an increase in your advertising response by 2 to more than 100 times. You’ll also convert a higher percentage of those leads … and make your salespeople into superstars. You’ll increase the amount of your average sale … and your list of clients that pay, stay and refer will increase significantly.

In short, you’ll get a bigger bang for your Marketing buck. But maybe best of all, you will FINALLY have total control over your Marketing and Lead Generation results. And also, the future success of your business.



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