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Lead Generation &
Marketing Strategies



The 2 Main Components to ANY Marketing Plan


Strategic & Tactical


Tactical Marketing is the focus here on our BLOG Website

While Strategic Marketing looks at the “message” you use in your campaigns,
Tactical Marketing focuses on the details and mediums to achieve that goal. With a strategy
in place, the actions or tactics needed to reach your goal can be set into motion. Creating
tactics to support your Marketing Strategies involve detailed profiles of your customers.
Only by knowing your target demographic can you choose the right advertising media
and then you’ll be able to determine which marketing channel(s) is or are most effective.

Tactical Marketing often involves lead generation, building websites, placing ads, and
following up. It includes advertising, sales promotions, and other activities that directly
support your Strategical Marketing Plan. Your Strategical Marketing Plan includes your
message, your particular approach, and your understanding of what the audience needs.

Strategic Marketing and Tactical Marketing compliment each other, and are employed in
combination. Your Marketing plan starts with a strategy and is followed by detailed tactics.
The presence of both forms of Marketing is essential to the success of your Marketing.


Which one will grow your business?  Strategic Marketing

Most companies start with Tactical Marketing by choosing activities such as
email, pay-per-click, SEO, Social Media, trade shows, etc. This is a big mistake!

Starting with Tactical Marketing without first addressing Strategic Marketing is like
building a house without a blueprint. It’s a strategy of hope and guaranteed to fail.


So, what you’ll experience here on this BLOG Website, are the different
categories deployed in Tactical Marketing methods and strategies.
At our Main Website, we the focus on “Strategic Marketing” …


There is an endless supply of Strategic and Tactical Lead Generation Marketing Strategies.
At our other 2 websites, Business Coaching & E-Learning Center, we provide outstanding
world-class useful information that you can grab currently at NO CHARGE! …

Our E-Learning Center … Our Coaching Site




Dave Smith and IMJustice Marketing


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