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Our “Tactical Marketing” Blog




The 2 Components to ANY Marketing Plan

Strategic & Tactical


Tactical Marketing is the focus here on our BLOG Website

Strategic Marketing is the content of your message. It’s what you say and how you say it,
including the concepts that you choose to focus on, the words and the images you use to
communicate those concepts, and the tone in which the message is delivered. Tactical
, has to do with the execution or implementation of the Strategic Marketing …
And you’ll see the top categories in Tactical Marketing here under the Categories Tab


The key to effective Marketing is to master the Strategic side … NOT the Tactical.
What you say in your marketing … and how you say it … are almost always more important
than the Marketing medium where you say it. But the real leverage is in the messaging itself.

The strategies FINALLY help you quit competing on price, and start selling your products or
services for what they’re really worth. You’ll drive in more leads, and often see an increase
in your advertising response and conversions … You’ll increase the amount of your average
sale … and your list of clients that pay, stay and refer will increase significantly. In short,
you’ll get a bigger bang for your Marketing buck. Strategic Marketing is the focus of our
main website which is  IMJusticeMarketing.com  …


What is Marketing really supposed to do?


Marketing is supposed to help facilitate your prospects’ decision-making process. Prospects
need to buy what you sell, they need to be educated to the fact that they need to buy what you
sell in the first place, and other times they already know that they want it, but they need help in
deciding who they should buy it from. They have questions and concerns that need to be
overcome before they’ll pull out their credit card or checkbook. But consider this:

These prospects are not experts in what you do, their exposure to what you sell is quite low,
and they don’t really know the relevant issues surrounding the purchase. They don’t know
how to make the best decision, they can’t tell the difference between the BEST deal and a
major mistake, which leaves an opportunity for you to provide them with this information …
And then guide them through the buying process. Does that make sense?


Check out the Categories

Which one’s will benefit you?


Dave Smith and IMJustice Marketing signature







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