The Marketing, SEO,
and Brand Audit
The Marketing Audit, refers to the comprehensive, systematic, analysis, evaluation
and interpretation of the business Marketing environment. The internal and external,
goals, objectives, strategies, and principles are reviewed. Finding areas of problems
and opportunities is the key. The Marketing Audit also is to recommend action plans
on the many ways to grow the business better than ever.
The Marketing Audit typically has 4 major characteristics:
It should be comprehensive and broad covering the entire Marketing environment.
It should be objective and independent of the managers directly involved in making
the Marketing and Sales-oriented decisions of the business.
A good Marketing Audit should be comprehensive, systematic, independent
and conducted with some regularity. Components to examine are the overall
Marketing Strategies and Tactics and their productivity and functionality.
Below you will get a glimpse of the 3 different
Marketing Audit Categories. Their worth is
immeasurable for assessing. And the information
gathering is critical and crucial for your business.
Profit Generating Questions
Leads (rating yourself 0-5 for the questions)
Conversions (more rating yourself from 0-5)
Transactions (more rating yourself questions)
Higher prices (and this is where it gets interesting)
Profits (very important and necessary)
All about Building a Million Dollar Business (educational)
Your Dreams and Vision
Step One … The Dream
Step Two … Your Purpose
Step Three … Strengths and Weaknesses
Step Four … Your Business Today
Step Five … Your Customers
Step Six … Your Market
Step Seven … Your Advantage
Step Eight … Your Competition
Step Nine … Your Goals
Step Ten … Your Intention
The Total and Complete
Business Coach Questions
Business and Planning
Marketing and Advertising Promotion
If you DON’T have a website
If you DO have a website
Staff (if any)
Marketing Audit Action Points
A Marketing Audit helps Business Owners explore all of the Marketing activities
currently being implemented while evaluating if those activities are successful …
Then, informed decisions can be made about how to improve activities, or employ
new strategies and tactics to achieve greater success in your Marketing efforts.
The purpose is not to criticize particular activities, but rather to identify
whether there are Strategies or Tactics that could be more effective …
The Marketing Audit
The Audit typically takes 30 days (give or take), and has many different variables to it.
There are 3 available options to choose for your Audit … Silver, Gold, and Premium …
They can take place over the phone or in person … Depending, they could take more
than one phone call to complete … Especially the Premium Choice …
A smaller version, 30+ questions, the crux of your Marketing
The complete 24 page Business Coaching Audit
The entire Quick Start, Dare To Dream, and Gold Audits
This should take place over 3 separate phone calls or meetings
Can you say DEAL? You will not see this offer anywhere else!
ESPECIALLY, the Revenue-Generating questions I ask you!
These same Audits can range from $1000 and up to $5000 …
All of this time and effort for you and your livelihood
$250, $500, or $750