F. A. Q.
Frequently Asked Questions
Do you guarantee results?
This is always the hardest question to deal with because we are in a “guarantee” or-your-money
back kind of a world in business these days … In Marketing, and growing your brand, business,
revenue, client base, profits, Social connections, rankings, and on and on, it is one thing for a
Business Coach or Marketing Consultant to recommend or suggest a strategy or tactic … And
yet another thing for a Small Business Owner to actually do it … This could be the cause of
grief, tension, reputation troubles and strife, that nobody wants …
What I believe, is that conversations should be more important BEFORE anything is
implemented … An understanding of what is going to be delivered for the money should be
pretty clear … And last … What if any suggestions are brilliant, and the Business Owner or the
employees are just plain bad or poor in business? It would hardly be the Marketing Pro’s fault …
But, my guarantee is (to a $500 to $997 per month Business Coaching client), if an
entire year of service produces no results of any kind, than I state that I will continue
working without a monthly fee until some results show … This hasn’t happened yet …
What is the difference between Strategy and Tactics?
Strategic Marketing is a process of planning, developing and implementing maneuvers to obtain
a competitive edge in your chosen niche. This process is necessary to outline and simplify a direct
map of the company’s objectives and how to achieve them. It is in your “messaging” and how you
answer the fears, concerns, stresses, problems, and issues of your target or ideal audience …
Tactical Marketing. While Strategic Marketing looks at the goals of the company, Tactical
Marketing focuses on the details to achieve that goal. With a strategy in place, the actions
or “tactics” needed to reach your goal can be set into motion. Another explanation is:
Tactical Marketing tools are the activities or the implementation to execute your Marketing
plan to meet your Strategic goals or objectives. … That is Marketing. You develop tactics
based on your strategies, and the methods you’ll use to implement them …
And as I always say, in “stragey”, you unlock the tremendous potential that lies within
your business, and in “tactics”, it’s what you implement to bring your strategies to life …
How are you different than other Marketing Salespeople?
Your typical Marketing Salesperson or Professional, has a specialty or two … They do SEO, or
they do Videos, or they do Email Marketing or Newsletters … Or even print ads or copywriting …
IMJustice Marketing knows how to do all Tactics because it is not one size fits all … Tactics
work for one company or industry, but would not work for others … It would be a total waste
of time … You will see some of the more common one’s on the Tactical Marketing website
under the Categories tab … https://IMJusticeMarketing.com/blog …
But that’s not the point … You are in business to grow revenue, earn profit, and maybe build a
million dollar business to possibly sell one day … RIGHT? … So, as a Business Coach, I discuss
your overall message, profit generating strategies, proven profit formulas, and the 7 distribution
channels, the 20 different Marketing Strategies, and the 77 different Marketing Tactics … Some
work for your business, some won’t … BUT, a Salesperson doesn’t know them, and has no care
to because it is not what they are in business for … And then there are my Audits … ??? …
How do I know what will work for my Business specifically?
This is why an Audit is crucial …I developed around 12 or so of them … Each one has a tiny bit
of a difference, and I certainly don’t use all of them for one business … Historically, they are very
expensive … Like, $1500 to as much as $3500 or even more at times … This is typical!
But, my Audits are great values for the price … $250, $500 and $750 … These prices are at least
half of what the rest of the market charges … I don’t have a reason why, they are just my prices …
The more you pay, the longer they are and the more intense they are … (and revealing) …
So, when the Audit is complete, it gives me the necessary material and insight I need, to do what
I do to create the appropriate Strategies and Tactics that will work best for you … I have a nose
for what I think you need with my own research of your business, but that is only on “the surface”,
and I don’t think that’s good enough … The Audit gets right to what you are good at, bad at, and
what you could specifically use for specific reasons … Without it, it’s like playing darts, and each
dart is a $1000 throw to see if you can hit the bulls-eye … After the Audit, the bulls-eye grows to
almost the size of the entire board … Get my drift?
How do I know if you know some things or are a phony?
And why won’t you show me some proof with clients?
I love these two questions because of a few reasons …
I have been trained by the top Business Coaches and Marketing Experts on earth … And
that’s a lot of them! Not just one or two people … Why I linked into certain groups, is because
they are the best of the best … The one’s that most cannot afford … I think they are brilliant …
And, to add to that, I am a total student of what I am and what I do … I actually WANT to help
you succeed … And of course, I want you to keep paying me because you see the value … I
am in my 60’s now, and because the Marketing world is ever evolving, I learn every day …
As far as proof … I will never reveal a client … I just won’t do that … I have Case Studies, and
was actually reluctant to even do that because this happens to be one of the biggest frauds out
there today … You can actually purchase reviews … So, I say, if we meet, or we discuss working
together … And you do not see the value, or the Audit sounds like a bad idea to you, then we
never start … If through conversation, you think I might know a thing or two, you then decide
to keep moving forward with me …
Also, if you see my posts on Social Media, my blogs and articles on my 2 websites, my videos
that appear on YouTube, the comments I make under random posts that seem to need help
with something about business or Marketing, or as you are looking around either one of my
two websites, you find my words or knowledge very tiny or lame, then just move on … But, if you
haven’t really heard anyone speak like I do, maybe I can raise your eyebrow, and we can talk …
How much work do I have to do after I hire you?
Will there be additional charges? Do you do all of it?
This really depends on what we are going to do together … And it depends on you …
And, communication is the key … And that’s whether it’s through email, the phone,
in person, or even video chat …
If it includes building a website … I build it for around the $500 mark (give or take) …
Depending on the amount of work you want me to do AFTERWARD, like content, videos,
pop-ups, etc., we will work out the extra charges for those things … THEN, there is a small
monthly maintenance fee for a lot of reasons … I am below the market with that amount too …
If it includes Social Media … It is one thing to “build” a profile … It is another thing to post
regularly … Which is something that really should be done … So, we discuss a monthly fee
for regular posting … And unfortunately for those who don’t have the budget or don’t want to,
your competition will … And if that’s the case, I’m guessing you might not have a chance …
The one thing I want to bring up here is this … You are still involved … It’s your business …
You can still communicate with me, share ideas, talk about specials, prices, alterations, and more
… If you hire me for something simple and straight forward, then this becomes more focused and
easier … BUT, when we discuss Social Media, that’s a whole different ball of wax … Blogging too.
In Social Media, it is prudent to be “active” … It’s where you show your expertise, your personality,
your care, how you are willing to help others, how funny you are, how you are without a doubt the
one they should choose if they want services like the one you provide … You can have someone
else do this for you, but I think that is a foolish decision …