Email Marketing Explained
As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes
to Marketing. You may enjoy a great deal of success with Marketing but this does not mean
you should not try other types of Online Marketing such as Email Marketing, Video Marketing,
Social Media Marketing, Reputation Management, SEO Marketing and generating inbound traffic
to your website by outstanding “funnels”. While it is possible that not all of these strategies may
be effective for your business, you are likely to find at least one other option which complements
your Marketing and helps you to achieve your business related goals. And that is Email Marketing.
Alternately you may even wish to combine your Email Marketing campaign with more
traditional Marketing strategies such as radio ads, television ads and the print media.
Just because these types of advertising do not take place online, does not mean they
will not be able to help you generate more business. In fact advertising both online and
offline can allow you to reach a larger target audience. This is because you will likely
reach Internet users around the world but can also reach potential customers who do
not utilize the Internet for purchasing or researching products or services similar to the
ones you offer.
Email Marketing and Branding
Popular Marketing strategies to combine with Email Marketing include banner ads and
message board participation. These are all online activities and each one individually
is fairly simple. However, in combination these simple activities can create a powerful
statement. You may send out emails offering useful information about your products
or services, purchase banner ad space on websites which may be of interest to your
potential customers and participate in industry related message boards where you
can earn the respect and pique the interest of potential customers.
Even if your potential customers are not currently in need of the products and services
you offer, seeing your business name so often can have a branding effect. Branding is
essentially a process in which consumers see a company name so often that they are
more likely to select a product from this company when they are in need of an item the
Email Marketing … Are There Other Tactics?
If you are planning to combine multiple forms of advertising, you should be aware that this
can make it difficult for you to evaluate the effectiveness of each Marketing strategy. This is
especially true if the Marketing strategies are implemented concurrently. When you are only
using one type of Marketing strategy, you can generally attribute increases in sales or website
traffic to changes in the Marketing strategy. However, when more than one type of Marketing
strategy is in effect, determining which strategy is producing the desired effect can be quite
difficult. This situation can be handled by not making changes to more than one Marketing
strategy at a time …
The truth of the matter is, Email Marketing should be always combined when you have
prospects, leads, and even clients. EVEN those who haven’t purchased for one reason
or another, they can still be emailed until unsubscribing, buying, or they have passed away.
Ready to get started?
Contact us TODAY so we can explain exactly what we can do for you!
Find out how we can help with your Email Marketing and growing your bottom line!
119 Lancha Circle, Unit 204,
Indian Harbour Beach, Florida 32937
Dave@IMJusticeMarketing.com … (321) 622-5756
www.IMJusticeMarketing.com … IMJusticeMarketing.com/blog