6 Reasons Online Videos Work Well For Your Brevard County Business
If you’re a Business Owner, chances are you already know that your company
needs a great deal of exposure combined with effective Marketing techniques
to be successful online.
Video Marketing, one of the best and most effective Marketing techniques, is a
powerful way to achieve your online goals and truly connect with local consumers.
Whether you’re looking for ways to increase your online visibility, or if you’re just
getting started, here’s how videos can help boost your company’s overall online
presence:
Search Engines
The major search engines are now indexing videos with the appropriate
keywords. Internet users are no longer limited to search results containing
only web content. In fact, Google places high priority on videos.
In fact, Google places a high priority on videos.
This means if someone is searching online for your type of product or
service, your videos may come up if they are properly optimized. Keep
in mind, however, that a video should always have an SEO-optimized
title, a detailed description, and relevant keywords. This will help get
your videos listed high in the search results.
People Love Videos
With over 3 billion hits a day on YouTube alone, it’s evident that a lot people
like to watch videos. In fact, YouTube is the 2nd most-used site for searches,
trailing only behind Google. Creating your own videos, which are effective
Marketing techniques, whether tutorials, product information, or testimonials,
will increase the chances of your online exposure significantly growing.
Millions of Videos are Shared Online Daily
Whether through emails, Social Media sites, or sharing buttons on blogs,
consumers today do not hesitate to share videos with their friends, family,
and colleagues. Video sharing will continue to grow as more and more users
are starting to share videos via their mobile devices.
People Stay on Websites Longer That Have Videos
Website visitors tend to stay longer on websites that have videos. The longer
people stay, the more likely they are to remember your company. In fact, most
viewers will remember your brand and your key product and/or service features
if they find your videos entertaining and helpful.
Videos Are More Personal
When you create a video, you are giving consumers a more personal experience
than they would get from reading content alone. This will help turn cold leads
into warm prospects as viewers may feel a better connection towards your brand.
Videos Attract Visual Learners
Along with the entertainment and personal factors that come with videos, those
who are visual learners will seek out videos before anything else. Creating and
sharing videos allows you to reach these types of people who may have otherwise
skipped learning about your business if you didn’t offer visual content.
