Why The BIG 5 Is Important For Your Brevard County Business
If there is one thing that you need above everything else when you start an
Internet Marketing Business, it is a Marketing plan to make sure your “foundation”
is right, and for starters, knowing The BIG 5. Even if your business is brick-and-mortar
and not solely based on the web, a Marketing plan with the right “foundation” should be
your number one priority. It is pretty mind-boggling how many people get into business
thinking that they don’t need a Marketing plan, and to have complete knowledge of
The BIG 5.
One of the most popular reasons for this seems based around the lack of information,
or the lack of knowledge. Some people believe that their product, services, and also
everything and anything they own “digitally” are so good that people are just going to
buy it, and everything will work correctly and no worries. But they aren’t taking into
account the fact that if people never find their product or service, and the constant
digital updates and algorithm changes are not attended to, no matter how good
everything is or seems, troubles may be ahead, and some could be devastating.
If you don’t have a customer base, then you don’t have anyone to buy your products,
and it is a mystery why so many businesses ignore this very simple fact. If you run out
of money, or they leave your website because it is too slow or insecure, or you even
have no idea what your business looks like, the good and the bad, then you pretty
much just “hope” you will succeed. Business Owners spend weeks designing the
perfect website, months perfecting their products and even concentrate on things
like logos and business cards without sparing a thought for Strategic Marketing,
and the constant changes that happen, and how to keep up.
One of the reasons that businesses give for this is that they simply cannot afford
to do any Marketing. But the truth is, you can’t afford NOT to do Marketing. There
is sufficient evidence out there that Marketing almost always gives you a higher
return than any money or time you invest in it.
Some businesses think that they can just figure it out later. But this is a mistake too,
because once you are ready to launch your products and services, you are losing
money every day that you’re not making sales, or not figuring it all out. In most cases,
you are busy doing what YOU do best, so, you should be hiring a Professional that
does what he or she does best … And that’s growing a business.
So, how do you create an effective Marketing plan with The BIG 5 looming in the way?
Here are some tips that will help you. A good Marketing plan will make use of the size
of the market, the needs of the customer, the competition, and it will include a projection
of future revenue. In addition, a good Marketing plan will guide your business to meet
future customer expectations. Also, a Marketing plan will include plans for uniform brand
distribution and building an online identity that will be instantly recognizable to customers.
Finally, a good Marketing plan will be flexible enough to be able to change based upon
unforeseen events in the future.
And last but not least, a good Business Owner makes sure their website is fast, their
website is secure, they consider an Audit once per year of their Marketing, Revenue,
and Costs, they are doing what they need to do to “get found” on the internet and
Social Media, and they always have a good relationship with a Lending Broker,
who is NOT a local bank. This is The BIG 5 in a nutshell …
