Email Marketing Explained
As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes
to Marketing. You may enjoy a great deal of success with Marketing but this does not mean
you should not try other types of Online Marketing such as Email Marketing, Video Marketing,
Social Media Marketing, Reputation Management, SEO Marketing and generating inbound traffic
to your website by outstanding “funnels”. While it is possible that not all of these strategies may
be effective for your business, you are likely to find at least one other option which complements
your Marketing and helps you to achieve your business related goals. And that is Email Marketing.
You may wish to combine your Email Marketing campaign with more traditional Marketing
strategies such as radio ads, television ads and the print media. Just because these types
of advertising do not take place online, does not mean they will not be able to help you
generate more business. In fact advertising both online and offline can allow you to reach
a larger target audience. This is because you will likely reach Internet users around the
world but can also reach potential customers who do not utilize the Internet for purchasing
or researching products or services similar to the ones you offer.
Email Marketing and Branding
When it comes to NOT missing out on opportunities to grow your business, this tactic is
very necessary. When you understand the Buyer’s Journey, you will come to know that
95% of all Buyers do not buy on the spot, or impulse, or in the moment. They may ask
friends, ask a neighbor, procrastinate, wait until they can afford it, or do their own research.
If you are reaching out to them regularly, when they are ready 8 months down the road,
you will be “top-of-mind” with Email Marketing.
You may send out emails offering useful information about your products or services,
purchase banner ad space on websites which may be of interest to your potential
customers and participate in industry related message boards where you can earn
the respect and pique the interest of potential customers.
As I mentioned, even if your potential customers are not currently in need of the
products and services you offer, seeing your business name so often can have a
branding effect. Branding is essentially a process in which consumers see your
business so often that they are more likely to select a product or service from you
when they are in need of an item your business offers.
Email Marketing … Are There Other Tactics?
If you are planning to utilize Email as a form of communicating and advertising to your
database (leads and clients), you should be aware that there are 2 different types. This
is critical to understand, because the approach to them is quite different …
There is “cold emailing” and there is “emailing to your customers or clients” … With cold
emailing, you need the proper software and approach, or you will be labeled as a Spammer,
and potentially get black-balled out of being able to actually do that … I am involved with A.I.
that helps me conquer this tactic pretty easily … With Email Marketing to your existing
customers, it is accomplished with an autoresponder, if you have ever heard of them or
used them … It is “permission-based” Marketing …
The truth of the matter is, Email Marketing should be always combined when you have
prospects, leads, and even clients. EVEN those who haven’t purchased for one reason
or another, they can still be emailed until unsubscribing, buying, or they have passed away.
AND, your profits will be very happy because of this effort …
Ready to get started?
Contact me TODAY so I can explain exactly what I can do for you! Find out how
you can grow your bottom line with the power that lies in Email Marketing!
Dave Smith
Strategic Marketing Success … Tactical Marketing Success
IMJustice Marketing
