The Do’s and Dont’s of GMB in Brevard County Florida
We all are familiar with Google My Business Aka Local Google Business Listings. But are you
aware of the do’s and dont’s of GMB in Brevard County Florida? If you own a business and you
are not using this platform you’re missing out much more than what you think. Planning to have
a party this weekend or looking for a Dry Cleaner??Then just simply Google it! The technology
is becoming smart and your customer is smarter. Whether through search results or a maps
query, over 5 billion searches are made through Google on a daily basis. Just a small effort to
brand your business on this platform provides a plethora of valuable information to potential
customers improving your business visibility.
Though GMB has its own flaws like other online tools. It’s become more important to get a
full picture of the do’s and dont’s of GMB or you will otherwise end up tearing your hair out.
DO’S
Show Up In Google Map Searches
While searching for any outlet, customers take into consideration the nearness or proximity
from their location. Google Maps help the customers to locate business nearby by indicating
them with dozen of red markers each which match their search criteria. So, make sure you
enter correct info and don’t forget to add keyword in your title.
Book an Appointment
If you are in a business that accepts appointments like pet grooming or haircuts then
Google My Business comes with this handy feature of booking your appointments without
leaving SERP. A searcher only needs to click on a given URL, and they will be redirected
to the section of your website that manages your calendar.
Communicate With Customers
Building trust in customers online is not easy. You need to maintain a contact with your
potential customers and this can be easily done through Google Hangout feature, with this
you not only get a chance to solve their queries but also at the same time can promote your
promotions and special offers. Hosting a hangout is very easy, it just needs to navigate bottom
of your GMB dashboard and click on join a hangout for it. It includes messaging, chats and
VOIP features. So this helps to remain in contact with your customers and attract more traffic
for your business.
Collect Online Reviews
The first thing that customer see while visiting your GMB page are the reviews. Apart from
photos and other criteria, the reviews create first impression. No matter if it is a good review
or bad, responding back to them creates trust and influence your customers. By this you get
an idea about what can be done in a better or new way. When you are delivering promising
products and quality experiences, you will start collecting more reviews and better rating.
Incentivize Customers to Share Photos
Initiate customers to take pictures of the product and of the experience they acquired.
This will be added in My Business photo collection. Notice that people can come up with
bad quality products or bad reviews as well!
Social Media Links
As we already know how much powerful social media is for reaching potential customers
so Google began incorporating social media signals into rankings. The idea is to connect
your GMB listing with social links like Facebook, Twitter, and LinkedIn. By this searchers
get to know more about your business and you can establish your brand online.
DONT’S
Ignoring or arguing with customers
Try to answer every review, even small thanks will work. For negative reviews try to turn
them into happy customers by offering something in addition or at a discounted price.
This gives a feeling that you care for your customers and in no chance want them to
leave unsatisfied. This help in building trust among other customers as well.
Posting Low Quality or Fake Images
Never underestimate how much powerful the images can be in enticing your customers
and to make them remain on your page for an extra minute. Don’t put images from other
sites you may get into copyright issues.
Duplicate Listing
Duplicate Listing is against Google’s terms of service and showing up twice in local
search becomes confusing and frustrating for searchers too.
Most of the times when business opens to a new location or move to some new place
they try to make a new page but it should not be like this, instead update the listing you
already have. If you have a duplicate listing created by same email address remove or
report them.
Conclusion
Google My Business is a wonderful resource to connect your business with customers.
Make sure you make your listing most accurate, informative, and wholesome way possible.
If you have multi-location business up and down the country. Then seek some experience
hands to arrange this for you. The do’s and dont’s of GMB are something that is absolutely
crucial and pretty much critical when you think of revenue and competition …
