Website Design in Brevard County That Produces Results
In a technology driven age when we discuss Website design, it has become essential
for local businesses to create a presence online. A website allows you to bolster your
current advertising campaigns, take control of your brand image online and build long
term relationships with your clients.
Before We Start, Let’s Look At User Behavior
Before we start, we need to take a look at user behavior online. Keep in mind that your website
is there to guide your customers and potential customers towards a specific action. However,
the action needs to address a specific need from the customer. The better you understand the
behavior, the better you will be at addressing their needs
Website users appreciate quality and credibility in a website. You can have the most beautifully
designed website in the world, but if your content is lacking in quality and credibility, your design
means nothing. Users scan web-pages. They don’t read every single bit of content and search
for anchors to guide them through the content of your website page.
Your website needs to grab your user’s attention in the first few seconds or risk an exit.
Users tend to follow their intuition which makes it very important that your website
structure follows an intuitive flow.
Principles Of Effective Web Design
Your Goals, Communication, the Colors, and Types of Media
When it comes to your “goals“, each page on your website needs to cater to a specific goal
of your user. Whether your user is looking for your contact details or more information on a
product or service, your website needs to cater to that in the most effective way.
When we talk about “communication” and “color“, users tend to consume information very
quickly on the internet. It’s therefore important that you communicate information very clearly
on your website. It needs to be easy to read and digest. You can accomplish this by formatting
your text with headers, bullet-points, etc.
Media is a crucial subject matter as well. Text isn’t the only form of communicating with your
users. Adding rich media to your website like images, videos and info-graphics can communicate
a point across more effectively than any piece of text. It can also be very effective in positioning
your brand to your target audience.
The User or Buyers Journey
How Viewers Look, The Speed of Loading, and Mobile Friendliness
This refers to the actions the user takes when moving around in your website. There is a
general “3 click rule” which states that a user shouldn’t take more than 3 clicks to get to
their goal/destination. Make sure that the website has a logical page structure which has
intuitive user flow.
Studies have shown that users scan computers in a “F” pattern which places their attention
in the top left hand side of the screen. Good designers will build a website using this flow
instead of forcing a different type of flow and prioritize the most important information left to
right and top to bottom.
With Website Design, Websites that take along time to load are universally hated by most
users. Ensuring that website images are optimized to load faster and making sure the code
is optimized will ensure that your website loads quicker.
Make sure that your website is optimized to be viewed across all devices. You will be
missing out on a big chunk of traffic if your website is only optimized for desktop usage.
CONCLUSION
Whether you are building your first website, or re-designing your website,
this quote applies to you:
”If you don’t have time to do it right, when will you have the time to do it over?” – John Wooden
Make sure that you apply best practices and always keep your users top of mind.
What will they like? What is their journey? Your website is an extension of your
business and needs to receive the same attention as your physical premises does.
Do a good job with your website the first time around.
