3 Tips on Making Promotional Videos in Melbourne Florida

Promotional videos can be one of the most effective ways that you can market your business.
You can publish these videos on a variety of websites – YouTube being the most popular –
and you can link to your website and drive traffic there which could convert into sales for you.

The whole purpose of a promotional video is to generate interest in your business in the
Melboune, Brevard County Florida area, but there are some rules that you need to follow
if you want your promotional video to work. Captivate, be unique, and be more memorable.


business videos from IMJustice Marketing


Here are three tips on making promotional videos that are effective and drive traffic.


First, make sure that you’re not creating the same old boring content that other websites
and bloggers are making. Come up with something unique and original – and most of all
entertaining – so that people who watch the video actually enjoy it. Your message will be
much more effective if you have created a video that they enjoyed watching. Your message
can be humorous, touching or even dramatic, as long as it’s entertaining. If you aren’t sure
if it is entertaining enough, allow someone to watch it in the real world and look at their
reaction. If they are engaged throughout the whole video it is good enough to post.


 Keep your video short. If you create long videos that have too many details, too much
information and take more time to watch than most people want to spend you’re going
to bomb at promoting your business through video. A good rule of thumb for video links
is 3 to 5 minutes. You don’t want to make it any shorter than three minutes because you
probably aren’t getting your message across, but keep it under five minutes. Look at
successful YouTube bloggers and follow their example.


Finally, keep the production value as high as possible. Don’t use your webcam and film
yourself sitting at home in front of the computer talking about your product. Instead use
a good camera, create an actual set and research and lighting techniques so that you’re
able to create a promotional video that looks as if it was produced by a film company. The
higher quality that you make your video – and don’t forget HD whenever possible – the
more professional that people are going to regard your company. Your script, camera,
lighting and background are all vital details in creating a solid and effective promotional


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Dave Smith and IMJustice Marketing

Covering Brevard County Towns such as:

Melbourne, Melbourne Beach, Sebastian, Merritt Island, Palm Bay,
Cocoa, Cocoa Beach, Cape Canaveral, Titusville, Rockledge, Mims,
Indialantic, Indian Harbour Beach, Satellite Beach, Malabar, Grant,

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