Social Media has had a powerful impact on businesses since it hit the digital marketing scene.
Although it’s been proven to be an extremely useful marketing tool over and over again, many
companies aren’t seeing the results they expected. In fact, some companies haven’t even tried
Social Media Marketing due to the fear of failure they foresee as they embark on this journey.
The truth is, there are things you can get wrong when trying to market yourself
on sites such as Facebook, Twitter, LinkedIn, YouTube and many others.
But there are also some simple, fast ways to bring more attention
to your brand on social networks.
Advertise important posts with Facebook
If you’re looking to advertise an important post on Facebook, rather than opting for the
‘boost post’ option, the ‘page post engagement’ option would be far more effective.
This allows you to specify an audience, making the post visible to appropriate
friends and family of those who like, comment or share the post.
The boost post option can be effective, but it doesn’t have quite the same audience
customization as the page post engagement. After all, the key to any successful
advertising campaign is to ensure it is targeted at the right audience. It does come at a
cost, which will vary depending upon how many people you want the ad to be targeted to.
Promoted Tweets
If you’re advertising on Twitter, promoted tweets are definitely something you’ll want
to take advantage of. Allowing you to both reach a wider target audience, as well
as encourage discussion from existing followers, these paid tweets are featured
at the top of search results when users type in a related phrase or keyword.
Facebook Offers
If there’s one thing consumers love, it’s a great offer. Facebook has a great feature
which allows businesses to create an offer, encouraging consumers to claim and share with
their friends. This doesn’t just boost sales; it also gets people talking about your business.
LinkedIn Sponsored Updates
If you use the popular Business social network, LinkedIn, you’ll also find a very useful feature
known as the ‘sponsored update’. This is especially great for sharing conferences and events
your business has coming up. It comes with comprehensive targeting options, ensuring you
reach the right target audience. It does come at a cost, but you can set your own budget.
There are so many ways you can make your Social Media Advertising campaign
more effective. The tips above are some of the easiest to incorporate.
If you’re just getting started with Social Media Marketing, it’s worth focusing
on one platform at a time, rather than trying to conquer them all. Once you
get good at one, move on to the next. This way, you can assure complete
understanding of each platform before bringing another one into the mix,
which would cause even more confusion and frustration.
Or, hire a Marketing Consultant and Strategist to spend the necessary time
to regularly produce content on any Social Media network you are on.
