Even if your business has an established customer base,
the only way to continue to grow your business is by
keeping your customers interested and happy.
These happy customers, in turn, produce more customers by way of positive reviews
and word of mouth recommendations – not to mention feeding your bottom line with
their repeat business. If you want to build and maintain customer relationships, try
these 4 valuable customer retention strategies in Rockledge, Brevard County Florida,
or any surrounding areas you do business in.
Blogs
Consumers love to keep up with the news. No matter what type of business you run,
keeping an updated blog that focuses on your company and industry news will keep
your customers interested in your product.
Blogs allow you to reach limitless readers, and they are automatically targeted by
searches relevant to your industry or location. You can also use your blog to promote
new products, sales, or upcoming events so your customers can stay involved in your
business.
Sites like Blogger and WordPress offer beautiful blog templates that are simple to set
up and easy to keep updated. Make it easy for your customers and potential customers
to follow you online by linking your Facebook, Twitter, or other Social Media accounts
to your blog. Also, invite your readers to post their comments and make sure you
respond to them in a timely manner so your customers feel their opinions are valued.
Loyalty Programs
The majority of any company’s income comes from repeat customers; that’s because
it takes more advertising dollars to gain new customers than it does to keep your
current ones. So, it only makes sense to focus on retention. Adding value to your
existing customers’ experiences will keep them coming back and loyalty programs
are an inexpensive way to accomplish this goal.
Discounts or free products will always appeal to customers who love your products
and services. Therefore, keep implementing different types of rewards programs
should go a long way in generating repeat sales from your existing customers.
Questionnaires & Surveys
Every customer has an opinion and, whether good or bad, they want to share that
opinion. Offering questionnaires & surveys to your customers helps them feel
involved in your company and lets them express their needs and wants.
When you design and offer surveys to your customers, be sure to show them
their opinions are valued by taking steps to implement their suggestions where
viable, or by offering to remedy any negative situation they may share with you.
Social Media
There is no denying social media has an effect on everyone with a computer or smart
phone. When you invite your customers to interact with your business through Social
Media accounts like Twitter, FourSquare, or Facebook, you keep your name close at
hand while gaining valuable insight into your customers’ needs and wants.
Assign one tech-savvy person to manage your media accounts and be sure to encourage
your employees to interact with your customers while showing genuine concern for their
opinions. Remember, if you are not retaining your customers, you are losing them. By
implementing these 4 valuable customer retention strategies, you will continue to build
your business by taking a proactive role in influencing your customers’ desire to stay with you.
Especially covering Brevard County Towns such as:
Melbourne, Melbourne Beach, Sebastian, Merritt Island, Palm Bay,
Cocoa, Cocoa Beach, Cape Canaveral, Titusville, Rockledge, Mims,
Indialantic, Indian Harbour Beach, Satellite Beach, Malabar, Grant,
