Promoting your website online is terrific but there actually are some reasons
that you should promote it offline as well. You can get quite a bit of traffic by
promoting offline, depending on what your URL is and how you advertise it.
Obviously, you need to generate some interest with the way that you’re
distributing your URL. When you have the perfect set up, here are five
real-world ideas to get the word out there.
ONE
Put your URL on all of your business cards. Even if you don’t have
business cards, make them up. If you already have business cards
that don’t feature your URL, have some new ones made. The cost
will be worth it.
TWO
Print your message on a few T-shirts and sweatshirts for you and
your family members along with your URL and then wear them
around town. Again, you need to give them a reason to visit the URL,
but if you can do that you will drive quite a bit of traffic to your site
from right there in your own city, town, County and even your state.
THREE
Another thing you can do is to put your URL and your message on
the side of your vehicle. In fact, put it on both sides if you can
manage it. This will cost some money and it will mean that you’ll be
stuck with advertising on your vehicle for a while but it will be worth
it if you can drive a great deal of traffic to your website that will
convert into customers.
FOUR
Put your URL somewhere where a lot of people will see it. For example,
advertising on bus benches is surprisingly inexpensive for the benefit
that you’ll get. In fact, you might even consider a small billboard if you
can get a good deal on one. Look for ways to maximize your exposure
while minimizing your costs.
FIVE
Set up a referral program. Get people in your town to refer others to
your website so that they’ll get a discount or something for free. In fact,
you don’t even need to do it just in your own town. You can have your
customers anywhere advertise in the real world and give them a discount
or free item when they refer someone. Referral programs are popular
among retailers and e-commerce merchants because they work.
