Do You Know Who Your Ideal Client Is?
Do you know your ideal client in Brevard County Florida …
even when you see them? Your ideal client is much different
from your typical client. How?
Even though we write about Tactical Marketing here, I have a crucial
topic to discuss here that is more on the Strategic side of Marketing.
Your typical client NEEDS what you sell, and your ideal client WANTS what you sell. That difference
is huge. Prospects may or may not buy what they need, but they always buy what they want. If you
know how to find your ideal client, you can literally dominate your market here in Brevard County.
What you need to know…
Prospects buy based on emotions, and wants are emotion-based. Needs are logic-based.
When your product or service matches what your prospects specifically want, you will
immediately begin to attract your ideal client.
Why you need to know this…
Your ideal client makes you the most money. In fact, for most business owners… 80% of your
entire revenue is generated by only 20% of your clients. Those are your ideal clients. They love
you and what you provide to them. They buy from you and you alone. They’re loyal and will never
leave you. They sing your praises from the highest mountaintop. They send you tons of referrals
and they give you unsolicited testimonials.
The cost to you if you fail to act…
Think about this for a moment. A mere 20% of your current clients are producing 80% of your total
business revenue. What if you could replace that remaining 80% of unproductive clients with more
of your 20% clients? Do you realize your income would explode by 16 times?
If your revenues right now total $50,000 annually, you have the potential
to increase your revenue by an additional $750,000. No kidding!
- What could you accomplish with that much additional revenue?
- What would that revenue mean to you personally? To your business?
- And especially to your family?
- Can you afford to continue to watch this much additional revenue fall into the pocket
of your competition?
It’s up to every small business owner to take the initiative to develop these critical skills.
Once they do, they often find themselves dominating their market.
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