The Marketing Audit for Your Business in Melbourne Beach Florida
The Audit Approach and My Intentions
Our Audits are not just another ploy to sell Tactical Marketing services. It’s one of the
finest “Business growing tools” there is. Used correctly, it will lead you to noticeable
revenue and profit growth, and much greater long term success. We use several
different Business Audits, but most have the same topics. Some are more geared
to the Tactical side of Marketing, some the Strategic side. I will of course explain
the differences for your Melbourne Beach, or Brevard County Florida business.
The Digital Marketing Audit targets just the Tactical Marketing problems/issues and
assignable results from campaigns & ads you have been running over the last 6 to
12 months. The Strategic Audit targets your image, your message, your strategies,
and more. I do not try to “solve” anything in this discovery phase … just gathering
information. I’ll return with recommendations as what Marketing should be
dropped, changed or done over, and what promotions should be implemented.
Why are Audits so effective?
First, hopefully you are a serious Business Owner.
Second, the Audit questions go a long way to helping you SEE what you’re
missing in your Marketing and Advertising Process. Most owners/managers are
unable to answer some of the questions and often realize they’ve been neglecting
areas of their Marketing. But that’s where I come in.
Just by asking these kinds of questions, I hope you understand my range of Marketing
knowledge. Even though I’m not solving problems at this time, hopefully you can sense I
could do so. I will listen to you and write down your opinions and comments … not try to
sell you services. The more in-depth I go with this information gathering, the more credibility
I want to build with you. In the end, it would be great if you were to see and confirm what’s
not working and then are very open to new and better Advertising or Marketing choices.
So, after our Audit Fee is paid, I will look at your business and see where you are
Marketing or Advertising, and what promotions and methods are being used. I’ll look
at what is working well, what can be improved, and what types of changes should be
made and why. All this is to help your business grow faster and be more profitable.
Does that make sense?
Once I put together a business plan based upon your existing resources, I will then
suggest a price based upon an initial set-up and monthly marketing fee to maintain
your sales process and the implementation & maintenance of what we discuss.
Especially covering Brevard County Towns such as:
Melbourne, Melbourne Beach, Sebastian, Merritt Island, Palm Bay,
Cocoa, Cocoa Beach, Cape Canaveral, Titusville, Rockledge, Mims,
Indialantic, Indian Harbour Beach, Satellite Beach, Malabar, Grant,
