What Is Your Lead Magnet?

Your Lead Magnet To Grow Your Business

 

The first thing you need to do is set up a lead magnet. No matter what business
you’re in, there’s some kind of information you can offer in exchange for your
visitor’s name and contact information.

For example, let’s say you have an offline business selling golf lessons. You could
offer a free report or video with some basic tips for improving one’s golf swing.
Then, inside your lead magnet, you can advertise your service and let people
know how to get in contact with you to set up a lesson or to have a consultation.

Or let’s say you are a Credit Repair Expert. Your lead magnet might be a
free report on mistakes people make that destroys their credit scores.
Maybe ways to raise your score quickly, or secrets, tips, or good practices.

While your lead magnet doesn’t necessarily have to be your very best content,
and it probably shouldn’t be, (since people should pay for that), it does need
to be valuable. The more valuable your lead magnet, the more people will be
impressed by what you know and the more likely they will want to buy from you.

Don’t just grab some random information and throw it up, hoping for the best.
This content needs to be as unique as possible and really let people know
what you’re about, how you are an expert, and how you can benefit them.

[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]