Business Videos: Are They Worth the Effort?
Dear Business owner,
Marketing your business or brand has been all the rage for the last couple of years.
If you are not a “techy” person, it might even scare you a little bit. The great thing is
that it does not have to be overwhelming to create your own videos.
But, how do you do it? Or, do you find a Marketing Consultant who does that well?
There is Screencasting:
This is where you record what you are doing on your screen. For instance, if you
are an accountant, you might prepare a Powerpoint presentation and record it.
You can use free screencasting services, or the camera on your computer.
There are Live Action Videos:
These are the “talking head” videos you see online where the person gives a
presentation by simply looking at the screen. You may also consider doing a video
where you interview previous clients, get testimonials or give a tour of your office.
There are also Animations/Music Videos:
These are videos that basically have music and moving word animations to get
your point across. While they may be “snazzy”, they convert at a much lower
rate because the person does not get engaged in the video.
And many more choices and options with Video
As you can see, there are several ways to use video in your business marketing efforts.
YouTube is the second largest search engine (yes, it IS a search engine) behind Google,
so you need to be using it to its fullest potential. It is a social network in its own right, too.
So, get to work on using video to drive traffic and get more clients today!
OR, contact a specialist in Business Videos like IMJustice Marketing …
Much Success!
P.S. I have a couple of ideas that I would like to share with you about how we can
use video in your business. Contact us so we can chat about it!
