Are you struggling to find ways to keep your existing customers coming back to do business
with you in Indian Harbour Beach Florida and surrounding areas? Email Marketing could be
the missing piece of the puzzle. Email remains one of the most effective ways for marketers
to get their messages in front of highly targeted customers who are ready to buy.
What is Email Marketing?
Email Marketing is the process of sending emails to a list of subscribers for
commercial purposes. This does not mean that it is OK to purchase a list of random
email addresses and spam them multiple times per day with hard-selling email tactics.
In order to get results, Email Marketing must be done professionally and ethically.
Consumers can opt-in to your email list by taking you up on a free offer, such as a
free report, coupon, or discount. This permission-based opt-in allows you to contact
these new subscribers going forward with promotional offers, helpful information, and more.
Why Email Marketing?
Think email is dead? The truth is that people actually check their email more now
than ever before. Long gone are the days when people had to wait until they got
home in front of their computers to check their email.
Thanks to smartphones and tablets, people today have immediate access
to their email no matter where they are. So it helps you take advantage of
impulse buying opportunities when it matters most.
In fact, did you know that according to the experts, Email Marketing
typically returns $44 for every $1 spent?
… making it arguably one of the most affordable, cost-effective ways to boost sales
without breaking your marketing budget. There’s nothing to print and no postage to
pay, so this alone is a major cost-saving compared to traditional forms of advertising.
Not only that, but:
66% of consumers have made a purchase online as a result
of an e-mail marketing message
67% of marketers say that email is key for attracting prospect,
engaging with them, and increasing their marketing ROI
With a well-executed Email Marketing campaign, you can expect:
Low cost-to-conversion margins (higher ROI)
Personal, high-quality engagement through high-value content
Effective loyalty bonds that turn into long-term relationships with your subscribers
Additional exposure as your subscribers forward your emails on to others who may be interested
Email Marketing is a great way to build a list of targeted leads and existing
customers and communicate with them quickly and easily on a consistent basis.
What a Good Email Marketer Can Do
That person is well-equipped to help small businesses develop, launch and
manage highly successful campaigns that are proven to convert. This is not a
one-time thing; the focus is on helping you build a solid list of subscribers who
remain loyal for many years to come.
Proven, cutting-edge email marketing services, should include:
Email Copywriting
Email Blasts
Subscriber List Management and List-Building
Autoresponder Management Services
A/B Testing
Targeted Email Campaigns
… and much more!
Email Marketing is clearly valuable for any business that wants to remain
up-close and personal with your customers and prospects. The overhead
costs are low, it takes very little time, and it can be extremely profitable.
If email is not an ingredient in your marketing mix, it’s time to add it.
